Halo Top is Giving Away Free Ice Cream Pints Online and at Events
Laura McQuarrie — May 17, 2019 — Autos
Knowing that many people are ready to welcome the summer season, low-calorie, high-protein ice cream brand Halo Top is launching events to share free ice cream pints. In Vancouver and Toronto, Halo Top is hosting its first-ever Halo Top Drive-Thru "to take the edge off the May Long Weekend traffic." According to the brand, in-person events are open to not just drivers but pedestrians and cyclists too.
As a sweet treat for Canadians who can't make it to either of the Halo Top Drive-Thru events in-person, Halo Top created a Virtual Drive-Thru online so that the first 5,000 Canadians to "pass" through can be rewarded with a coupon for a free pint of Halo Top ice cream.
In Canada, Halo Top offers a variety of decadent flavors like Birthday Cake and Candy Bar, as well as its own take on classics like Vanilla Bean, Chocolate and Mint Chip.
As a sweet treat for Canadians who can't make it to either of the Halo Top Drive-Thru events in-person, Halo Top created a Virtual Drive-Thru online so that the first 5,000 Canadians to "pass" through can be rewarded with a coupon for a free pint of Halo Top ice cream.
In Canada, Halo Top offers a variety of decadent flavors like Birthday Cake and Candy Bar, as well as its own take on classics like Vanilla Bean, Chocolate and Mint Chip.
Trend Themes
1. Free Ice Cream - Disruptive innovation opportunity: Develop a digital loyalty program for brands to reward customers with free ice cream in exchange for their engagement.
2. Virtual Drive-thrus - Disruptive innovation opportunity: Create a platform that allows various restaurant chains to offer virtual drive-thru experiences, catering to the growing demand for contactless dining options.
3. Low-calorie Desserts - Disruptive innovation opportunity: Design a line of low-calorie desserts that prioritize taste and indulgence without compromising nutritional value, appealing to health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop a technology-driven solution that enables personalized and customizable ice cream flavors, disrupting the traditional ice cream manufacturing process.
2. Digital Marketing - Disruptive innovation opportunity: Create an AI-powered marketing platform that leverages customer data to deliver targeted promotions and rewards for various food brands, increasing customer engagement.
3. Restaurant and QSR - Disruptive innovation opportunity: Implement AI-powered automation and robotics in the drive-thru process, reducing wait times and enhancing the overall customer experience.
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