TGI Fridays is Thanking Delivery Drivers with Free Apps
Laura McQuarrie — January 29, 2022 — Lifestyle
References: Fridays & prnewswire
TGI Fridays is dubbing February 10th as a day of "app"reciation and it is saying thanks to delivery drivers with free apps. To all of the couriers, carriers, and hard-working delivery individuals, TGI Fridays is saying a heartfelt thank you for keeping the global supply chain going.
On February 10th, all delivery drivers are invited to show up at a participating location (in uniform or with their credentials) and identify that they work in the delivery business. They are then eligible to get their choice of free appetizer, with options including Green Bean Fries, Loaded Potato Skins, Spinach & Artichoke Dip, and more.
To celebrate these unsung heroes online, TGI Fridays is inviting people to express gratitude with the #FridaysAPPreciation tag.
On February 10th, all delivery drivers are invited to show up at a participating location (in uniform or with their credentials) and identify that they work in the delivery business. They are then eligible to get their choice of free appetizer, with options including Green Bean Fries, Loaded Potato Skins, Spinach & Artichoke Dip, and more.
To celebrate these unsung heroes online, TGI Fridays is inviting people to express gratitude with the #FridaysAPPreciation tag.
Trend Themes
1. Delivery Driver Appreciation Trend - Restaurants and businesses will be finding new ways to show appreciation for delivery drivers and the vital work they do, leading to increased loyalty and satisfaction.
2. Contactless Delivery Innovation Trend - Businesses will implement a more robust contactless delivery system to incentivize drivers, protect customers and minimize the spread of germs.
3. Social Media Brand Advocacy Trend - As more and more businesses show appreciation for the work of delivery drivers online, a trend of brand advocacy on social media will emerge, leading to greater engagement and customer loyalty.
Industry Implications
1. Restaurant Industry - Restaurants will find new ways to appreciate and incentivize delivery drivers, leading to increased satisfaction and loyalty.
2. Delivery Industry - Delivery companies will explore new ways to ensure contactless delivery and will provide incentives for drivers who comply with these standards.
3. Social Media Marketing Industry - Marketers will take advantage of the #FridaysAPPreciation tag to encourage more brand advocacy online and generate greater customer engagement.
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