Cifa Showed the Importance of Taking Fraud Prevention Measures
Riley von Niessen — July 7, 2016 — Marketing
References: cifas.org.uk & mashable
In a new campaign, UK company Cifas makes clear the fraud prevention measures that are important for everyday people to take.
Looking to show Millennials how they need to keep their privacy settings secure, Cifas joins with a local coffee shop that encourages patrons to 'Like' their Facebook page in order to get a free hot drink. A number of people do this for the reward, however the barista is connected to a woman who is able to tell her a disturbing amount of information on each person. By the time the barista has made the drinks for the customers, she has all the personal data she needs to commit an act of fraud.
She reveals this to the customers by describing them by the university they attended, their job, birth date, phone number, home address, mother's maiden name and more -- all of which she writes on their take-out cups. With this, Cifas shows that if people aren't careful to take fraud prevention measures, it takes only a matter of minutes for a complete stranger to find out everything they need about them.
Looking to show Millennials how they need to keep their privacy settings secure, Cifas joins with a local coffee shop that encourages patrons to 'Like' their Facebook page in order to get a free hot drink. A number of people do this for the reward, however the barista is connected to a woman who is able to tell her a disturbing amount of information on each person. By the time the barista has made the drinks for the customers, she has all the personal data she needs to commit an act of fraud.
She reveals this to the customers by describing them by the university they attended, their job, birth date, phone number, home address, mother's maiden name and more -- all of which she writes on their take-out cups. With this, Cifas shows that if people aren't careful to take fraud prevention measures, it takes only a matter of minutes for a complete stranger to find out everything they need about them.
Trend Themes
1. Privacy Settings - Opportunity for companies to develop innovative tools and solutions that enhance privacy settings and protect personal information online.
2. Fraud Prevention - Potential for businesses to create advanced fraud prevention measures that safeguard customer data and prevent unauthorized access.
3. Data Security - Growing demand for advanced data security solutions and practices to protect individuals and businesses from data breaches.
Industry Implications
1. Technology - Disruptive innovation opportunity for technology companies to develop advanced privacy and fraud prevention solutions.
2. Financial Services - Potential for financial institutions to invest in robust fraud prevention systems and educate customers about the importance of protecting personal information.
3. Cybersecurity - Opportunity for cybersecurity companies to provide comprehensive data security solutions and services to protect against identity theft and data breaches.
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