The Frankie Morello SS11 Campaign Captures Adolescent Attitude
Amelia Roblin — February 23, 2011 — Fashion
References: frankiemorello & homotography.blogspot
Though clearly targeting youthful consumers, the Frankie Morello SS11 campaign showcases the brand's dapper ensembles. Mixing surf culture with playful casual and dressed-down formal wear, this summertime line photographed by Mariano Vivanco has something for everyone.
Sneakers with suits, ties with swimmers and a swish-looking female model give the Frankie Morello SS11 campaign a dynamic, spirited and subtly sophisticated attitude.
Sneakers with suits, ties with swimmers and a swish-looking female model give the Frankie Morello SS11 campaign a dynamic, spirited and subtly sophisticated attitude.
Trend Themes
1. Youthful Seaside Fashion - Opportunity for brands to incorporate surf culture into playful, casual, and dressed-down formal wear.
2. Mixing Formal and Casual - Potential for blending more formal attire with sneakers and swimwear.
3. Dynamic and Spirited Attitude - Creating campaigns that capture a youthful and sophisticated vibe.
Industry Implications
1. Fashion - Fashion brands can take inspiration from the Frankie Morello campaign and create similar youthful seaside lookbooks.
2. Photography - Photographers can explore capturing the dynamic and spirited attitude of youth in their fashion campaigns.
3. Marketing and Advertising - Marketers can learn from the Frankie Morello campaign how to target youthful consumers with a mix of formal and casual styles.
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