Frankie & Benny’s is Celebrating the Arrival of the Mean Girls Film
Michael Hemsworth — January 23, 2024 — Marketing
References: frankieandbennys & retailtimes
Italian cuisine restaurant Frankie & Benny’s in the UK is celebrating the launch of the new Mean Girls film with a special promotion that also takes a nod to the original movie. The promotion will provide diners with free loaded fries along with all-day two-for-one cocktails or mocktails as long as they're wearing pink when they visit. The promotion is running from January 19 through February 1, 2024 and is expected to be a hit amongst avid fans looking to grab a bite before or after seeing the film.
A Frankie & Benny’s spokesperson commented on the Mean Girls promotion saying, "The hugely anticipated release of Mean Girls has drummed up excitement all across the UK and we’re thrilled to be a part of an iconic moment in ‘girl world’ history. We’ve all grown up with the classic Mean Girls quotes and Frankie & Benny’s love a nostalgic moment, so we just had to celebrate this with our guests!”
A Frankie & Benny’s spokesperson commented on the Mean Girls promotion saying, "The hugely anticipated release of Mean Girls has drummed up excitement all across the UK and we’re thrilled to be a part of an iconic moment in ‘girl world’ history. We’ve all grown up with the classic Mean Girls quotes and Frankie & Benny’s love a nostalgic moment, so we just had to celebrate this with our guests!”
Trend Themes
1. Film-themed Dining Promotions - Italian cuisine restaurant Frankie & Benny’s in the UK celebrates the launch of the new Mean Girls film with a special promotion that combines food and movie nostalgia.
2. Freebies with Dress Code - Frankie & Benny’s offers free loaded fries and two-for-one cocktails or mocktails to diners wearing pink, creating an immersive experience that aligns with the movie theme.
3. Fan Experience Marketing - Through the Mean Girls promotion, Frankie & Benny’s taps into the anticipation and excitement of avid fans by offering a unique and memorable dining experience related to the film.
Industry Implications
1. Restaurant - Frankie & Benny’s innovative film-themed dining promotion showcases their ability to create immersive experiences, attracting customers and increasing brand awareness.
2. Film - The special Mean Girls promotion at Frankie & Benny’s enhances the movie-watching experience by engaging fans and creating additional buzz around the release.
3. Hospitality - By offering a movie-themed promotion, Frankie & Benny’s demonstrates their commitment to providing unique and exciting experiences to guests, enhancing their reputation as a standout hospitality establishment.
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