Franco Brambilla's Postcard Updates Add New Spice to Old Tchotchk
Christina Butty — August 11, 2009 — Art & Design
References: flickr & lifelounge
Franco Brambilla's photoshopped vintage postcards are a whimsical, unexpected surprise. They depict retro scenery with unexpected funny surprises added.
Franco Brambilla's photos answer the question of what to do with the postcard collection that your aunt left you ten years ago, that you just don't have the heart to throw away.
There are so many amusing ones in the gallery. Which is your favorite?
Implications - With society being constantly inundated with technological developments, consumers are still charmed by historic landmarks and innovations. To capitalize on this fascination, companies would benefit from fusing the old with the new. In doing so, businesses can use the leverage of emotional appeal amongst consumers as they are influenced by waves of nostalgia to buy a product.
Franco Brambilla's photos answer the question of what to do with the postcard collection that your aunt left you ten years ago, that you just don't have the heart to throw away.
There are so many amusing ones in the gallery. Which is your favorite?
Implications - With society being constantly inundated with technological developments, consumers are still charmed by historic landmarks and innovations. To capitalize on this fascination, companies would benefit from fusing the old with the new. In doing so, businesses can use the leverage of emotional appeal amongst consumers as they are influenced by waves of nostalgia to buy a product.
Trend Themes
1. Photoshopped-vintage Postcards - Disruptive innovation opportunity: Create a platform for users to digitally transform their old photographs into vintage postcards with amusing surprises added.
2. Nostalgia-driven Marketing - Disruptive innovation opportunity: Develop advertising strategies that tap into consumers' desire for nostalgic experiences and create a sense of emotional connection with the brand.
3. Fusion of Old and New - Disruptive innovation opportunity: Design products that blend elements of vintage aesthetics with modern technology, appealing to consumers seeking a unique blend of nostalgia and innovation.
Industry Implications
1. Photography - Disruptive innovation opportunity: Integrate advanced photo editing software with user-friendly interfaces, enabling individuals to easily apply artistic filters and effects to their photos.
2. Tourism - Disruptive innovation opportunity: Develop augmented reality (AR) tours that overlay historic landmarks or locations with interactive elements, providing visitors with an immersive and educational experience.
3. Retail - Disruptive innovation opportunity: Curate collections of vintage-inspired products that capture the essence of bygone eras while incorporating modern functionalities, appealing to consumers seeking nostalgic and unique items.
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