'i29' Designs a Retail Space for Frame Publishers in Amsterdam
Jamie Danielle Munro — May 2, 2014 — Art & Design
References: frameweb & designboom
Designed by the studio i29, the Frame Publishers retail space in Amsterdam is a literal representation of the magazine. The entire building is set to house artworks and events from a number of different creatives, with this shop run by Frame Publishers to be open to the public at the same time.
i29 used quite a few mirrors throughout the interior, which help open up the space and make it appear larger. Moreover, these reflective surfaces draw attention to the items being sold in the store, which range from beauty products to fashion and artwork. It's a novel concept to create a retail space to represent a magazine, so hopefully this will result in an extra revenue stream for Frame Publishers.
Photo Credits: designboom, frameweb
i29 used quite a few mirrors throughout the interior, which help open up the space and make it appear larger. Moreover, these reflective surfaces draw attention to the items being sold in the store, which range from beauty products to fashion and artwork. It's a novel concept to create a retail space to represent a magazine, so hopefully this will result in an extra revenue stream for Frame Publishers.
Photo Credits: designboom, frameweb
Trend Themes
1. Literal Magazine Representations - Creating retail spaces that embody the aesthetic and essence of a specific magazine, providing a unique shopping experience.
2. Reflective Surfaces - Utilizing mirrors and other reflective materials in store design to create the illusion of larger space and draw attention to products.
3. Art & Fashion Curation - Combining art, fashion, and beauty products within retail spaces, offering a curated selection of creative works.
Industry Implications
1. Retail Design - Opportunity for design professionals to develop innovative retail spaces that represent and embody the aesthetics of relevant magazines.
2. Interior Design - Creating retail environments that incorporate reflective surfaces to enhance the visual appeal and create an illusion of spaciousness.
3. Publishing & Retail - Potential collaboration opportunities for publishers and retailers to create unique retail spaces that reflect and promote their magazines.
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