Jo Loves' 'Graffiti Art' Fragrance Body Sprays Encourage Creativity
Laura McQuarrie — June 4, 2018 — Art & Design
Jo Loves recently launched a new collection of fragrance body sprays dubbed the 'Graffiti Art Collection.' The spray paint-inspired personal scent collection is packaged with a ball bearing, which mimics the sound of an aerosol can as the product is dispensed.
Since an artist's palette is simply not complete without more than one color, the range includes a line that is designed to be mixed and matched to create one's perfect scent. The Jo Loves scents include one-note fragrances like Fig, Vetiver, Grapefruit and Tuberose, which are uncomplicated on their own, but also have the potential to be layered to create rich scent experiences.
Since Jo Loves previously released an innovative Fragrance Paintbrush, the brand recommends pairing it with these new products for even more artful possibilities.
Since an artist's palette is simply not complete without more than one color, the range includes a line that is designed to be mixed and matched to create one's perfect scent. The Jo Loves scents include one-note fragrances like Fig, Vetiver, Grapefruit and Tuberose, which are uncomplicated on their own, but also have the potential to be layered to create rich scent experiences.
Since Jo Loves previously released an innovative Fragrance Paintbrush, the brand recommends pairing it with these new products for even more artful possibilities.
Trend Themes
1. Mix-and-match Fragrances - Jo Loves is encouraging creativity through mix-and-match personal fragrance sprays, offering opportunities for custom scents and personalized products.
2. Packaging Innovation - Jo Loves' Graffiti Art Collection packaging featuring ball bearings mimicking aerosol cans inspires disruptive packaging ideas.
3. One-note Fragrances - Jo Loves' Graffiti Art Collection offers simpler scents that can be combined to create layered experiences, paving the way for simplified fragrance creation and customization.
Industry Implications
1. Beauty - The beauty industry can take inspiration from Jo Loves' mix-and-match fragrance sprays to offer personalized fragrance lines and packaging innovations.
2. Packaging - Packaging industry professionals can find inspiration in Jo Loves' Graffiti Art Collection packaging featuring ball bearings and aerosol can designs.
3. Retail - Retailers can offer personalized product solutions similar to Jo Loves' mix-and-match fragrance sprays, providing custom product options for customers.
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