Foursquare Local Updates Lets Brands Send Messages to Specific Users
Katherinev123 — July 19, 2012 — Business
Get ready for the next wave of personalized, location-based marketing with the Foursquare Local Updates tool, which allows businesses to message Foursquare users in an extremely targeted way.
The check-in app has launched this new tool to enable merchants to better connect with their customers -- those who, according to Foursquare's algorithm, visit and check in frequently to a place and have indicated that they "like" a particular establishment. The new tool essentially gives brands a better way to market to their core customers by allowing them to reach users who are more likely to be interested in the brand's promotions and events and therefore more likely to act on the messages. As AdAge points out, the Foursquare Local Updates may be just the kick businesses need to start paying more attention to, and being more active on, the social media platform.
The check-in app has launched this new tool to enable merchants to better connect with their customers -- those who, according to Foursquare's algorithm, visit and check in frequently to a place and have indicated that they "like" a particular establishment. The new tool essentially gives brands a better way to market to their core customers by allowing them to reach users who are more likely to be interested in the brand's promotions and events and therefore more likely to act on the messages. As AdAge points out, the Foursquare Local Updates may be just the kick businesses need to start paying more attention to, and being more active on, the social media platform.
Trend Themes
1. Hyper-targeted Marketing - Foursquare's Local Updates tool allows businesses to send personalized messages to specific users, opening up opportunities for hyper-targeted marketing campaigns.
2. Location-based Advertising - The Foursquare Local Updates tool enables location-based advertising, empowering businesses to reach users who are likely to be interested in their promotions and events.
3. Enhanced Customer Engagement - By leveraging Foursquare's Local Updates tool, brands can increase customer engagement and build stronger connections with their core customers.
Industry Implications
1. Retail - The retail industry can utilize Foursquare's Local Updates tool for targeted marketing, attracting customers with personalized promotions based on their preferences and check-in history.
2. Hospitality - The hospitality industry can leverage the Foursquare Local Updates tool to engage guests and provide personalized recommendations, enhancing their overall experience and driving loyalty.
3. Marketing and Advertising - The marketing and advertising industry can explore new opportunities by incorporating Foursquare's Local Updates tool in their campaigns, offering location-specific promotions and tailored messaging to their target audience.
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