Founding Fathers Beer Donates Profits to Military Charities
Katherinev123 — November 26, 2011 — Lifestyle
References: facebook & brandchannel
Minnesota-based Founding Fathers beer is not your average brew brand. This patriotic company, launched by Minneapolis entrepreneur Phil Knutsen, helps military families by donating a portion of its profits to military charities.
Inspired by his father, who was in the military, and son, who is currently serving, Knutsen launched the beneficial brew brand to create something that his customers could really "rally around." Indeed, the motto behind Founding Fathers beer is "Keeping America Strong!"
According to BrandChannel, the Founding Fathers beer comprises a lager, a premium and a light beer and is currently available in Minnesota and North Dakota, although it will be expanding to other states in the near future. The company aims to donate 50 percent of its profits to charities, with the goal of donating at least $200,000 in the first year of operation.
Inspired by his father, who was in the military, and son, who is currently serving, Knutsen launched the beneficial brew brand to create something that his customers could really "rally around." Indeed, the motto behind Founding Fathers beer is "Keeping America Strong!"
According to BrandChannel, the Founding Fathers beer comprises a lager, a premium and a light beer and is currently available in Minnesota and North Dakota, although it will be expanding to other states in the near future. The company aims to donate 50 percent of its profits to charities, with the goal of donating at least $200,000 in the first year of operation.
Trend Themes
1. Military Charity Donations - Founding Fathers Beer is setting a trend by donating a portion of their profits to military charities, providing opportunities for other beverage companies to follow suit.
2. Patriotic Branding - The patriotism behind Founding Fathers Beer shows a trend for companies to brand themselves in a way that gives them a unique selling point and allows customers to feel personally connected to the product.
3. Altruistic Business Models - Founding Fathers Beer's business model demonstrates a trend towards incorporating altruism into business strategies and legitimizing the company's role in giving back to the community.
Industry Implications
1. Beverage Industry - The beverage industry can identify opportunities in incorporating charitable giving into their business models to create a unique, cause-oriented brand that resonates with consumers.
2. Military Support Industry - Founding Fathers Beer's charitable donations to military charities demonstrates the potential in creating more businesses that have a social goal of supporting military service members and their families.
3. Non-profit Industry - The non-profit industry can identify opportunities in partnering with companies like Founding Fathers Beer to expand their reach and impact within communities, while also providing mutually beneficial partnerships.
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