The Foundation Against Drug Consumption Campaign is Scary
Meghan Young — June 7, 2012 — Marketing
References: ddb & ibelieveinadv
The Foundation Against Drug Consumption ad campaign perfectly illustrates the effects that drugs have on a person. An exciting ride in the beginning, it is scary where it all comes to a sudden end. As stated in the tag line, "You know where the fun begins, but not where it could end.” Instead of finishing off slowly and gracefully like an actual roller coaster, these rides are twisted and frayed, which could easily lead to serious injury and even death.
Conceived and executed by the DDB ad agency based in Madrid, Spain, the Foundation Against Drug Consumption ad campaign was creatively art directed by Cristina Rodriguez with creative direction by José María Roca De Viñals and Guillermo Santaisabel. Powerful and clever, it will open people's eyes.
Conceived and executed by the DDB ad agency based in Madrid, Spain, the Foundation Against Drug Consumption ad campaign was creatively art directed by Cristina Rodriguez with creative direction by José María Roca De Viñals and Guillermo Santaisabel. Powerful and clever, it will open people's eyes.
Trend Themes
1. Virtual Reality Advertising - Utilize virtual reality technology to create immersive and impactful advertising experiences, like simulating roller coaster rides to convey messages about drug consumption effects.
2. Shockvertising - Employ shock value and unconventional tactics in advertisements to grab attention and raise awareness about social issues, as demonstrated by the Foundation Against Drug Consumption ad campaign.
3. Interactive Outdoor Advertising - Transform traditional outdoor advertising mediums into interactive experiences by incorporating elements that actively engage and surprise viewers, like creating unexpectedly dangerous roller coaster installations.
Industry Implications
1. Advertising - Disrupt traditional advertising approaches by leveraging virtual reality, shock value, and interactivity to deliver more impactful and memorable campaigns.
2. Public Health - Incorporate creative and attention-grabbing tactics in public health campaigns to effectively communicate the dangers and consequences of drug consumption to a wide audience.
3. Theme Parks - Explore new ways to enhance thrill rides and roller coasters by incorporating virtual reality elements to provide unique and educational experiences on drug prevention for amusement park visitors.
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