WowWee's Lucky Fortune Shares Wearable Charm Bracelets
Laura McQuarrie — May 31, 2019 — Life-Stages
References: luckyfortune.wowwee & prnewswire
WowWee is now introducing its Lucky Fortune toy line of blind collectible accessories, which can be opened up to reveal secret messages and a wearable charm. Each charm is packaged inside of a fortune cookie toy that can be cracked open to reveal a traditional paper fortune and a special charm that can be affixed to a bracelet. In all, there are more than 100 charms to collect, including a super rare gold-dipped four-leaf clover charm for extra luck.
The first series of charms to be released includes designs that are grouped into categories like adventure, friendship, love and happiness, each of which includes "lucky," "very lucky" and "very very lucky charms."
To support the launch of Lucky Fortune, WowWee will be starting a new YouTube series that covers tween issues like crushes, bullying, family disagreements and challenging school classes.
The first series of charms to be released includes designs that are grouped into categories like adventure, friendship, love and happiness, each of which includes "lucky," "very lucky" and "very very lucky charms."
To support the launch of Lucky Fortune, WowWee will be starting a new YouTube series that covers tween issues like crushes, bullying, family disagreements and challenging school classes.
Trend Themes
1. Blind Collectible Accessories - The trend of blind collectible accessories presents an opportunity for innovative packaging and surprises.
2. Wearable Charm Bracelets - The popularity of wearable charm bracelets opens doors for customizable and interchangeable charm designs.
3. Youtube Series for Tweens - The rise of YouTube series focusing on tween issues creates a space for educational and relatable content for this age group.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can tap into the blind collectible accessories trend to create engaging and collectible toys.
2. Jewelry and Accessories - The jewelry and accessories industry can capitalize on the demand for customizable charm bracelets.
3. Online Entertainment - The online entertainment industry has an opportunity to create educational and relatable content for tweens through YouTube series.
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