The Forgotify Site Features Unlistened to Spotify Songs
Laura McQuarrie — February 2, 2014 — Pop Culture
References: forgotify & swiss-miss
'Forgotify' is a site that was put together in response to the fact that over four million songs have never even been played once on Spotify, which is just about 20% of its songs.
So, Forgotify was created by Lane Jordan, J Hausmann and Nate Gagnon to increase the love for some of the most neglected tracks on Spotify. The site is quite simple and brings up one randomly-chosen song at a time through a Spotify widget. From there, users can either listen to the song, skip to another unheard to song by clicking "next" or share the track, which will hopefully give the song more exposure and get it out there to more ears in the world.
So, Forgotify was created by Lane Jordan, J Hausmann and Nate Gagnon to increase the love for some of the most neglected tracks on Spotify. The site is quite simple and brings up one randomly-chosen song at a time through a Spotify widget. From there, users can either listen to the song, skip to another unheard to song by clicking "next" or share the track, which will hopefully give the song more exposure and get it out there to more ears in the world.
Trend Themes
1. Neglected Song Appreciation - Discovering and promoting unplayed Spotify songs through specialized sites like Forgotify presents an opportunity to increase exposure for hidden musical gems.
2. Music Discovery Platforms - Creating innovative platforms that focus on uncovering unexplored music within popular streaming services provides a disruptive way to engage music enthusiasts and enhance their listening experiences.
3. User-driven Music Curation - Empowering users to curate and share overlooked songs through customizable playlists or social sharing features presents an opportunity for interactive music discovery and community-building.
Industry Implications
1. Music Streaming - The neglected song appreciation trend opens up opportunities for music streaming platforms to develop features that highlight and promote undiscovered tracks to captive audiences.
2. Digital Marketing - Utilizing forgotten and unplayed songs as a unique advertising medium allows digital marketers to tap into uncharted territory for targeted campaigns and brand partnerships.
3. Data Analytics - Leveraging data insights from neglected song appreciation platforms can provide music industry professionals with valuable information to inform their decision-making processes regarding marketing strategies, artist promotions, and audience segmentation.
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