Petit Bateau Clothing Ad Proves Their Fashion is For Everyone
Vincent Salera — February 5, 2009 — Marketing
References: petit-bateau & adsoftheworld
This advertising campaign is for Petit Bateau, a clothing line from France. The stunning images are beautiful and inviting to look at on their own, but whne you add the tagline “pour toujours” (forever), and the piece de resistance of using months instead of years to describe the age of each person, it adds a certain charm and touch of humour. These ads are award winning in my eyes.
I think next time someone asks me for my age, I will respond 360 months. By the way, that’s not my real age.
The ad campaign was created by advertising agency BETC EURO RSCG, Paris, France with art direction by Florence Belisson.
The copywriting is by Véronique De Surmont, and the stunning images were taken by Benni Valsson.
I think next time someone asks me for my age, I will respond 360 months. By the way, that’s not my real age.
The ad campaign was created by advertising agency BETC EURO RSCG, Paris, France with art direction by Florence Belisson.
The copywriting is by Véronique De Surmont, and the stunning images were taken by Benni Valsson.
Trend Themes
1. Age-based Marketing - Petit Bateau's use of months instead of years to describe age in fashion ads creates an opportunity for disruptive innovation in age-based marketing strategies.
2. Humor in Advertising - Petit Bateau's humorous approach to age in fashion ads creates an opportunity for disruptive innovation in humorous advertising.
3. Award-winning Ads - The popularity of Petit Bateau's award-winning fashion ad campaign creates an opportunity for disruptive innovation in ad design and marketing strategies.
Industry Implications
1. Fashion - Petit Bateau's age-based marketing campaign provides an opportunity for disruptive innovation in the fashion industry's advertising and marketing strategies.
2. Advertising - Petit Bateau's award-winning ad campaign provides an opportunity for disruptive innovation in the advertising industry by showcasing the impact of humor and creativity.
3. Marketing - Petit Bateau's use of age-based marketing and humorous advertising provides an opportunity for disruptive innovation in the marketing industry through innovation in ad design and campaign messaging.
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