FOREVER FUTURA Features Certified FAIRMINED Mercury-Free Gold
Laura McQuarrie — December 7, 2021 — Eco
References: instagram & businesswire
FOREVER FUTURA is the newest collection of rings from FUTURA and it shares timeless styles made exclusively from 18-karat Certified FAIRMINED Ecological mercury-free gold. FUTURA is setting a new standard for the jewelry industry by working with the three certified Fairmined mines in the world, which mine for gold without the use of toxic chemicals including mercury and cyanide.
This five-piece collection of rings are simple, slim and stackable and they perfectly complement one another, as well as existing jewelry pieces. The collection features treasured pieces with names that reference different points in time and elements. There's The Mare, which offers a modern interpretation of the movement of water, as well as The Sole, which pays tribute to a Viking design that features double golden arches that harness the power of the sun.
This five-piece collection of rings are simple, slim and stackable and they perfectly complement one another, as well as existing jewelry pieces. The collection features treasured pieces with names that reference different points in time and elements. There's The Mare, which offers a modern interpretation of the movement of water, as well as The Sole, which pays tribute to a Viking design that features double golden arches that harness the power of the sun.
Trend Themes
1. Eco-friendly Jewelry - The FOREVER FUTURA collection offers sustainable, mercury-free gold rings and presents an opportunity for jewelry companies to increase environmental sustainability in their own collections.
2. Stackable Ring Collections - The simplicity and versatility of the FOREVER FUTURA collection offer a chance for jewelry companies to create their own stackable ring collections that can easily complement current and future jewelry pieces.
3. Certified Fairmined Materials - FUTURA's use of certified Fairmined materials marks a shift towards higher ethical standards in the jewelry industry and presents an opportunity for other companies to explore the benefits of using ethical materials.
Industry Implications
1. Jewelry - The FOREVER FUTURA collection presents an opportunity for the jewelry industry to explore eco-friendly and ethical production practices to decrease environmental harm and increase societal benefits.
2. Mining - The focus on certified Fairmined and mercury-free gold in the FOREVER FUTURA collection demonstrates the opportunity for the mining industry to adopt more sustainable and ethical practices.
3. Fashion and Luxury - The FOREVER FUTURA collection presents a chance for fashion and luxury companies to shift towards sustainability initiatives and ethical production methods in their jewelry lines.
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