These Forest & Bird Ads Show What a Difference a Donation Makes
Laura McQuarrie — July 4, 2014 — Marketing
References: forestandbird.org.nz & adeevee
It's one thing to have an ad that says how your charitable monetary donation will be used, but as these Forest & Bird ads demonstrate, showing is always better than telling.
The ads are set up to match the color scheme of the $10 and $50 New Zealand notes and indicate a place where you can set the bills to put animals back in their natural habitats. On the back of the blue $10 note are a pair of blue ducks and on the reverse of the purple $50 note is an image of the endangered Kōkako, along with some other plants that are natural to New Zealand. The illustrations beyond the bills are seamless and perfectly match what's on the notes, serving as a very poetic way to show just what a difference even the smallest of contributions can make.
The ads are set up to match the color scheme of the $10 and $50 New Zealand notes and indicate a place where you can set the bills to put animals back in their natural habitats. On the back of the blue $10 note are a pair of blue ducks and on the reverse of the purple $50 note is an image of the endangered Kōkako, along with some other plants that are natural to New Zealand. The illustrations beyond the bills are seamless and perfectly match what's on the notes, serving as a very poetic way to show just what a difference even the smallest of contributions can make.
Trend Themes
1. Visualized Charitable Impact - Brands can create impactful ads and campaigns that demonstrate the impact of donations through creative visualizations.
2. Color-coordinated Donation Promotions - Brands can encourage donations by aligning the color schemes of promotional materials with the currency used for donations.
3. Natural Ecosystem-driven Donation Campaigns - Brands can promote donations by focusing on endangered species and their natural habitats.
Industry Implications
1. Non-profit - Non-profits can implement similar visual campaign strategies to encourage donations while effectively communicating their impact.
2. Finance - Financial institutions can partner with non-profits to encourage donations and promote charitable giving through their services.
3. Marketing - Marketing agencies can help non-profits create visually impactful campaigns that educate the public about the impact of donations.
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