These Ford Sync Technology Ads Feature Street Corner Cuties
Emily Evans — June 15, 2011 — Autos
References: ford & adsoftheworld
There is a constantly growing consumer demand for more features and hybrid designs, like these Ford SYNC Technology ads showcase. These ads were created by advertising agency Zubi Advertising in the USA.
Three different Ford SYNC Technology ads were released in this latest series, each of which demonstrates Ford's new technological capabilities. These ads have a quirky way of demonstrating that Ford vehicles come equipped with technology that allows them to combine "music and navigation in one," as the text within the ads suggests.
Different musicians are perched on street corners -- a hippie, jazz musician, and accordion player. Each ad takes place in a different city so that they are all different enough to remain interesting, yet all demonstrate Ford's 'Sync' technology.
Three different Ford SYNC Technology ads were released in this latest series, each of which demonstrates Ford's new technological capabilities. These ads have a quirky way of demonstrating that Ford vehicles come equipped with technology that allows them to combine "music and navigation in one," as the text within the ads suggests.
Different musicians are perched on street corners -- a hippie, jazz musician, and accordion player. Each ad takes place in a different city so that they are all different enough to remain interesting, yet all demonstrate Ford's 'Sync' technology.
Trend Themes
1. Growing Consumer Demand - The continually increasing consumer demand for more features and hybrid designs creates opportunities for the development of innovative automotive technologies.
2. Integration of Music and Navigation - The Ford SYNC Technology ads highlight the disruptive innovation opportunity of seamlessly integrating music and navigation features in vehicles.
3. Quirky Demonstration of Technological Capabilities - The use of street corner musicians in the ads showcases a disruptive innovation opportunity to present technological features in a creative and memorable way.
Industry Implications
1. Automotive - The automotive industry can leverage the growing consumer demand for more features and hybrid designs by incorporating advanced technologies like the Ford SYNC Technology.
2. Advertising - The advertising industry can explore the disruptive innovation opportunity of creating engaging campaigns that integrate music and navigation features to promote automotive technologies.
3. Creative Services - The creative services industry has an opportunity to develop unique and memorable brand experiences through quirky and unconventional demonstrations of technological capabilities.
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