The Ford Mondeo Campaign Addresses Important Issues in a Modern Way
Meghan Young — May 19, 2011 — Autos
References: ford & ibelieveinadv
The Ford Mondeo ad campaign combines a lot of the most prevalent fads seen in society lately to send a pretty direct and effective message. This message, if you haven't guessed already, is that this car is extremely eco-friendly.
Conceived by Spain-based ad agency Bassat Ogilvy, the Ford Mondeo ad campaign is minimalist, colorful and focuses on this car's impact on the environment (or non-impact, to be more specific). Clever, cute and simple, it really illustrates how "wasting energy is a crime," as the slogan states.
As though taking a cue from those minimalist posters on the web lately, the Ford Mondeo ad campaign addresses an important issue that really concerns its business in a modern way.
Conceived by Spain-based ad agency Bassat Ogilvy, the Ford Mondeo ad campaign is minimalist, colorful and focuses on this car's impact on the environment (or non-impact, to be more specific). Clever, cute and simple, it really illustrates how "wasting energy is a crime," as the slogan states.
As though taking a cue from those minimalist posters on the web lately, the Ford Mondeo ad campaign addresses an important issue that really concerns its business in a modern way.
Trend Themes
1. Minimalist Ad Campaigns - Opportunity for businesses to create impactful ad campaigns using minimalist design and addressing important issues.
2. Eco-friendly Messaging - Opportunity for businesses to promote their eco-friendly products and services through creative messaging.
3. Non-impact Sustainability - Opportunity for businesses to highlight their commitment to sustainability and showcase their products' minimal environmental impact.
Industry Implications
1. Automotive - Disruptive innovation opportunity for automotive companies to leverage minimalist design and eco-friendly messaging in their advertisements.
2. Advertising - Disruptive innovation opportunity for advertising agencies to explore minimalist design and creative messaging to address important issues in their campaigns.
3. Environmental Sustainability - Disruptive innovation opportunity for businesses in the sustainability sector to communicate their commitment to non-impact sustainability through innovative ad campaigns.
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