These Ford Ka Ads Confirm the Transient Cost of the Car
Amelia Roblin — May 12, 2011 — Autos
References: grupobassatogilvy.es & adsoftheworld
"Limited time offer" promotions are the bane of a consumer's existence, and these Ford Ka ads go to show that some deals never come full circle again.
Using the imagery of the Titanic setting sail and the Apollo 13 rocket blasting off, the Bassat Ogilvy advertising agency of Madrid, Spain, describes that the low cost of these automobiles will soon disappear forever.
The slogan "Prices that will never return" accompanies adorable illustrations of Ford Ka drivers seeing friends and family off as they board the space ship and the cruise. With the contemporary cartoon air and watercraft go 8,950 euros forever. The aim of the Ford Ka ads is to communicate the fleeting affordability of the small vehicles.
Using the imagery of the Titanic setting sail and the Apollo 13 rocket blasting off, the Bassat Ogilvy advertising agency of Madrid, Spain, describes that the low cost of these automobiles will soon disappear forever.
The slogan "Prices that will never return" accompanies adorable illustrations of Ford Ka drivers seeing friends and family off as they board the space ship and the cruise. With the contemporary cartoon air and watercraft go 8,950 euros forever. The aim of the Ford Ka ads is to communicate the fleeting affordability of the small vehicles.
Trend Themes
1. Limited Time Offers - Opportunity for businesses to create temporary promotions and generate a sense of urgency among consumers.
2. Transient Affordability - A trend towards emphasizing the temporary nature of affordable prices to attract customers.
3. Narrative Advertising - The use of storytelling in ads to engage consumers emotionally and convey a message effectively.
Industry Implications
1. Automotive - Disruptive opportunity for car manufacturers to leverage the concept of limited-time affordability in their marketing campaigns.
2. Advertising & Marketing - Opportunity for agencies to incorporate narrative elements in ad campaigns to evoke emotions and enhance brand communication.
3. Retail - Opportunity for retailers to create time-limited promotions and capitalize on the sense of urgency in consumers.
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