Ford Teams Up with Lewis Hilsenteger to Unbox the New Ford KA+
Katherine Pendrill — June 15, 2016 — Autos
References: fordeurope.blogspot & fordeurope.blogspot
There's nothing quite like the feeling of opening something new, which is why Ford recently teamed up with Lewis Hilsenteger of YouTube's 'Unbox Therapy' to unveil the new Ford KA+. With the continued popularity of unboxing videos online, the new campaign serves as a clever way to give consumers a look at Ford's latest vehicle.
In order to unbox the supersized package, Hilsenteger joins forces with actress Joanna Page of the popular BBC comedy 'Gavin & Stacey.' Together, Hilsenteger and Page cut through through layers of cardboard, foam and packing peanuts to get to the shiny new car inside. Once fully unwrapped, Hilsenteger and Page explore some of the car's cutting-edge features, including the Ford SYNC system, which allows users to connect their mobile devices directly to the vehicle.
The unboxing stunt for the Ford KA+ cleverly departs from the traditional auto show reveal by giving consumers a close up look at a brand new vehicle.
In order to unbox the supersized package, Hilsenteger joins forces with actress Joanna Page of the popular BBC comedy 'Gavin & Stacey.' Together, Hilsenteger and Page cut through through layers of cardboard, foam and packing peanuts to get to the shiny new car inside. Once fully unwrapped, Hilsenteger and Page explore some of the car's cutting-edge features, including the Ford SYNC system, which allows users to connect their mobile devices directly to the vehicle.
The unboxing stunt for the Ford KA+ cleverly departs from the traditional auto show reveal by giving consumers a close up look at a brand new vehicle.
Trend Themes
1. Supersized Unboxing Stunts - Supersized unboxing stunts create engaging and unique ways for brands to showcase their products.
2. Continued Popularity of Unboxing Videos - The continued popularity of unboxing videos online presents opportunities for brands to collaborate with influencers and create memorable product unveilings.
3. Incorporation of Cutting-edge Technology - Incorporating cutting-edge features like the Ford SYNC system in unboxing stunts provides an opportunity for brands to highlight innovative technologies in their products.
Industry Implications
1. Automotive - The automotive industry can leverage unboxing stunts to create buzz and excitement around new vehicle launches.
2. Technology - The technology industry can explore partnerships with brands for unboxing stunts to showcase the integration of technology in their products.
3. Marketing and Advertising - The marketing and advertising industry can help brands develop creative unboxing stunt campaigns to captivate and engage consumers.
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