The Ford 2023 F-150 Raptor R Stars in the 'Scary Fast' Mini Horror Film
Laura McQuarrie — July 21, 2022 — Autos
References: designtaxi
Scary Fast is the name of the short horror film created to feature the Ford 2023 F-150 Raptor R, which focuses on the "scary fast" nature of the off-road pickup. This film trailer created by Ford and advertising agency Wieden+Kennedy New York is actually being shown in cinemas and in a matter of minutes, it leans into all sorts of horror movie tropes.
Although many people meet their demise in horror movies because they're simply not fast enough to get away, speediness isn't an issue for the 2023 F-150 Raptor R. In the mini-film, it's the pickup's 5.2-liter supercharged V8 engine and 700 horsepower that makes it possible for all sorts of nightmares to be evaded.
The trailer for Scary Fast is paired with its own poster, which invites people to get familiar with "a new kind of fast."
Although many people meet their demise in horror movies because they're simply not fast enough to get away, speediness isn't an issue for the 2023 F-150 Raptor R. In the mini-film, it's the pickup's 5.2-liter supercharged V8 engine and 700 horsepower that makes it possible for all sorts of nightmares to be evaded.
The trailer for Scary Fast is paired with its own poster, which invites people to get familiar with "a new kind of fast."
Trend Themes
1. Car-centric Marketing - Car brands are incorporating horror themes in their marketing campaigns to promote vehicle speed and features.
2. Off-road Vehicle Innovations - With the 2023 F-150 Raptor R's 5.2-liter supercharged V8 engine and 700 horsepower, there could be a demand for more powerful and durable off-road vehicles.
3. Branded Film Trailers - More brands could create short films as a unique and eye-catching way to showcase their products and features.
Industry Implications
1. Automotive - Car companies can leverage the horror genre in their marketing strategies to appeal to thrill-seekers and car enthusiasts.
2. Entertainment - Horror movie makers could work with car companies to feature their vehicles in films, creating a new revenue stream for film productions.
3. Advertising - Advertising agencies can create more innovative and creative marketing campaigns by incorporating non-traditional elements like short films and horror themes.
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