Insider How-To Book
Ben Preiss — August 27, 2007 — Pop Culture
References: uncrate & blog.wired
Remember playing with Lego as a kid? You no doubt looked at photos of great Lego houses, cars, and neat contraptions that you desperately wanted to recreate -- perhaps you even dreamed of creating your own Lego weapons, too. Now you can build all the neat things you wanted to -- it's time to relive your youth! An automatic Lego gun would have put a whole new spin on kindergarten. A former Lego Manager and former Lego Designer have released an insider how-to book; surely they must be living underground now to avoid the Lego hit teams looking for them.
Trend Themes
1. Lego Weapon-building Resurgence - Toy enthusiasts are clamoring for the opportunity to relive their youth by building Lego weapons and there is an opportunity for businesses to develop a line of customizable Lego weapon kits.
2. Increase in Creativity Through Legos - Lego's popularity among all age groups is on the rise, and companies can capitalize on this increase in demand by providing creative outlets and products that appeal to adults and children alike.
3. Innovative Lego-based Education - The use of Legos in educational settings is becoming more popular, providing businesses with an opportunity to develop innovative and engaging learning tools for students of all ages.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can look into developing Lego weapons and other customizable toy-kits to capitalize on the growing demand of creative individuals who love to build things.
2. Education - Educational institutions can consider using Legos as teaching tools to help students learn and explore subjects in new and creative ways.
3. Entertainment - Incorporating Legos into entertainment offerings such as theme parks and interactive experiences can attract visitors of all ages and help generate more revenue for the industry.
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