The For Better Coffee Project Teaches You To Make a Better Cup
Alyson Wyers — November 21, 2014 — Lifestyle
References: itsnicethat & designtaxi
Bad coffee is enough to ruin anyone's morning, especially if you already woke up on the wrong side of the bed -- but luckily Craig and Karl are here to help with For Better Coffee. The illustrators from Agent Pekka recently launched a web project with fun and interactive illustrations that walk you through the steps of making a good cup of coffee.
forbetter.coffee helps people around the world make a more aromatic and flavorful cup of joe with five key rules. Using their experience at the illustration agency, the For Better Coffee duo created a vibrant and playful journey following the coffee bean on its journey at a Finnish coffee shop as you scroll through the site.
forbetter.coffee helps people around the world make a more aromatic and flavorful cup of joe with five key rules. Using their experience at the illustration agency, the For Better Coffee duo created a vibrant and playful journey following the coffee bean on its journey at a Finnish coffee shop as you scroll through the site.
Trend Themes
1. Interactive Learning - For Better Coffee's interactive illustrations are a prime example of how people are now seeking learning that is both informative and entertaining.
2. Visual Content Marketing - Businesses can capitalize on the success of For Better Coffee by offering similarly engaging campaigns that pair visual storytelling with marketing messages.
3. Art in Unexpected Places - The use of illustrators Craig and Karl to demonstrate coffee brewing indicates a growing trend of incorporating art in unexpected fields.
Industry Implications
1. Coffee and Beverage - For Better Coffee is a perfect fit for other coffee industry players wanting to promote the quality of their produce through interactive image marketing.
2. E-learning and Education - E-learning platforms and educational institutions can use interactive illustrations to make learning more engaging.
3. Advertising and Marketing - Advertising and marketing agencies can employ illustrators to create content that engages audiences beyond traditional text and image advertising.
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