'Birkenstock 1774' is a Home-Style Footwear Showroom in Paris
Laura McQuarrie — July 29, 2019 — Fashion
References: birkenstock & fastcompany
Birkenstock 1774 is the name of a newly opened footwear showroom design in Paris, France, that is elegantly styled like a home and has shoe styles inconspicuously placed throughout. Rather than being lined with shelves or conventional footwear displays, the inspiring showroom is complete with a dining table, plenty of seating, a decorative fireplace, pieces of art, vases and vintage furniture designs that complement the beautiful architectural bones of the building.
Although the new showroom from Birkenstock is situated in Rue Saint Honoré, along with many luxury boutiques, it sets itself apart by providing a unique retail experience. Beyond being a place for people to browse its craftsmanship-centered footwear portfolio, Birkenstock 1774 serves as a space for the brand to reveal special projects and collaborations—including partnerships with renowned designers and labels.
Although the new showroom from Birkenstock is situated in Rue Saint Honoré, along with many luxury boutiques, it sets itself apart by providing a unique retail experience. Beyond being a place for people to browse its craftsmanship-centered footwear portfolio, Birkenstock 1774 serves as a space for the brand to reveal special projects and collaborations—including partnerships with renowned designers and labels.
Trend Themes
1. Home-styled Showrooms - Incorporating elements of a home into a showroom can provide a unique and comfortable shopping experience.
2. Inconspicuous Product Display - Subtly placing products into the decor can intrigue customers and promote further exploration of merchandise.
3. Collaborative Partnerships - Partnering with designers and labels can increase brand awareness and showcase unique collaborations.
Industry Implications
1. Footwear - Footwear companies can create comfortable and unique shopping experiences by incorporating elements of a home into their showrooms.
2. Retail - Retail stores can use inconspicuous product displays to intrigue customers and promote further exploration of merchandise.
3. Fashion - Collaborating with designers and labels can help fashion brands increase brand awareness and showcase unique collections.
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