Adidas Celebrates Messi's Record-Breaking Legacy with the 371 Shoe
Itai Buenahora — March 19, 2014 — Lifestyle
References: emag
Adidas celebrates FC Barcelona's Lionel Messi's record-breaking legacy with the Adizero F50 '371' soccer cleat.
Marking his 371st goal with Barcelona, the new franchise leader in goals, Adidas unveils its limited edition custom boot for the legend whose legacy has only just begun.
Each pair of this flashy football footwear features the goals uniquely marked 1-371, and a different design as a custom motif nods to the percentage of goals he's scored in every such way; headers, lefty, righty -- anything this football visionary and magician can do.
The boot also features the name and date of birth of Messi's first-born son, Thiago. Encompassing a vibrant colorway and the look and feel of the remarkable legacy and legend himself, the Adidas Adizero F50 "371" cleat is a timelessly valuable possession that any football enthusiast would dream of owning.
Marking his 371st goal with Barcelona, the new franchise leader in goals, Adidas unveils its limited edition custom boot for the legend whose legacy has only just begun.
Each pair of this flashy football footwear features the goals uniquely marked 1-371, and a different design as a custom motif nods to the percentage of goals he's scored in every such way; headers, lefty, righty -- anything this football visionary and magician can do.
The boot also features the name and date of birth of Messi's first-born son, Thiago. Encompassing a vibrant colorway and the look and feel of the remarkable legacy and legend himself, the Adidas Adizero F50 "371" cleat is a timelessly valuable possession that any football enthusiast would dream of owning.
Trend Themes
1. Custom Limited Editions - The celebration of Lionel Messi's legacy with a limited edition custom boot opens up opportunities for companies to create personalized and exclusive products for athletes and fans.
2. Motif Design - The unique design on the Adizero F50 '371' cleat highlights the possibility for innovative designs that celebrate specific achievements or milestones, presenting an opportunity for companies to create personalized and meaningful products.
3. Legacy-inspired Products - The creation of the Adidas Adizero F50 '371' cleat, which encapsulates the legacy and legend of Lionel Messi, suggests an opportunity for companies to develop products that pay homage to iconic individuals or events.
Industry Implications
1. Sports Apparel - The limited edition soccer cleat designed to celebrate Lionel Messi's record-breaking legacy showcases an opportunity for sports apparel companies to create exclusive and personalized products for athletes.
2. Footwear - The unique design and custom motif on the Adizero F50 '371' cleat present a disruptive innovation opportunity for the footwear industry to develop personalized and commemorative shoes for athletes and fans.
3. Sports Memorabilia - The Adidas Adizero F50 '371' cleat, which represents Lionel Messi's legacy, implies a potential disruption in the sports memorabilia industry, allowing companies to create highly sought-after items that commemorate significant milestones.
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