The Foot Locker and Nike 'The Educators' Commercial Steps up the Game
Vittoria Natarelli — August 18, 2010 — Marketing
References: footlocker & freshnessmag
The Foot Locker and Nike 'The Educators' commercial encourages students to step up their game. Starring sports players Rajon Rondo, Amare Stoudemire, Justin Tuck, Desean Jackson and Sanya Richards as coaches, a dream fitness program is created within this ad.
Can you imagine having track star Richards ordering you to run faster, or Justin Tuck barking out work-out demands? This Foot Locker and Nike 'The Educators' commercial gives you a live look.
Implications - Consumers are attracted to products that feature a reference to popular figures in the media. Items that do this appeal to shoppers who identify themselves through their purchases. Companies could develop more designs with this in mind.
Can you imagine having track star Richards ordering you to run faster, or Justin Tuck barking out work-out demands? This Foot Locker and Nike 'The Educators' commercial gives you a live look.
Implications - Consumers are attracted to products that feature a reference to popular figures in the media. Items that do this appeal to shoppers who identify themselves through their purchases. Companies could develop more designs with this in mind.
Trend Themes
1. Star-studded Coaching - Producing ads that feature relatable and authentic celebrity coaches to motivate potential customers.
2. Fitness Dream Team - Creating a fantasy fitness program using notable sports players as coaches to attract potential customers.
3. Celebrity Endorsement - Partnering with well-known sports players to market products and services to potential customers.
Industry Implications
1. Sports Equipment Retailers - Using celebrity coaches in ads to attract consumers to purchase sportswear and equipment.
2. Fitness Centers/gyms - Incorporating similar celebrity-style coaching programs to the training packages to enhance customer satisfaction.
3. Athletic Clothing Brands - Partnering with sports players to develop branded clothing and featuring relatable famous athletes in ads to increase sales.
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