FoodWealth Packaging Embodies a Balance of Clarity and Complexity
Amelia Roblin — February 28, 2013 — Marketing
References: mousegraphics.gr & packagingoftheworld
There is a seductive aesthetic paradox occurring in FoodWealth packaging that simultaneously delivers simplicity and intricacy. The illustrations featured on the jars of olives and honey are certainly elaborate, yet they have been limited to a clearly confined area and executed with great consistency.
Mousegraphics took inspiration from native Greek flowers, thyme and olive trees to dream up the charming drawings that encompass the circumference of the containers. The lovely freehand forms and patterns have been printed on the glass in white, matching the color of the text and the screw-top lids.
Below the bands of beautiful squiggles are the descriptions of the products in crisp and legible typefaces. The contemporary style of FoodWealth packaging is cleverly rendered for effective and coherent graphic and literal communication to appeal to an international market.
Mousegraphics took inspiration from native Greek flowers, thyme and olive trees to dream up the charming drawings that encompass the circumference of the containers. The lovely freehand forms and patterns have been printed on the glass in white, matching the color of the text and the screw-top lids.
Below the bands of beautiful squiggles are the descriptions of the products in crisp and legible typefaces. The contemporary style of FoodWealth packaging is cleverly rendered for effective and coherent graphic and literal communication to appeal to an international market.
Trend Themes
1. Detailed Minimalist Packaging - Opportunity to create packaging that combines intricate illustrations with a minimalist design approach.
2. Inspired by Nature - Opportunity to incorporate natural elements and patterns into product packaging for an organic and visually appealing aesthetic.
3. International Appeal - Opportunity to design packaging that communicates effectively across different cultures and markets.
Industry Implications
1. Food and Beverage - Opportunity to innovate packaging designs that enhance the visual appeal and appeal to a global market.
2. Design and Branding - Opportunity for designers and branding professionals to create packaging that balances simplicity and complexity.
3. International Trade - Opportunity for businesses involved in international trade to explore packaging designs that can effectively communicate across different countries and cultures.
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