This Online Comparison Service Threw a Competitive Food Festival
Rebecca Byers — August 17, 2015 — Lifestyle
References: eventmagazine
Online comparison service Travel Supermarket recently transformed a venue in London's Shoreditch into a food truck battleground. The competitive food festival event was attended by 500 people, who were lucky enough to get the chance to sample a variety of dishes from various travel destinations popular on the site. At the end of the event, a winner was announced based on votes by attendees.
Included in the travel-inspired food truck battle were Sri Lanka, Italy and France, while Sri Lanka's Kothu Kothu roti dish was voted as the best. The event also promoted the brand's followup contest, which will award a trip for two to Spain to the individual who writes up the best street food review on the Travel Supermarket website.
Included in the travel-inspired food truck battle were Sri Lanka, Italy and France, while Sri Lanka's Kothu Kothu roti dish was voted as the best. The event also promoted the brand's followup contest, which will award a trip for two to Spain to the individual who writes up the best street food review on the Travel Supermarket website.
Trend Themes
1. Online Comparison Services - Disruptive innovation opportunity: Develop an online food truck comparison platform that allows users to compare and review food truck offerings across different locations.
2. Food Truck Battlegrounds - Disruptive innovation opportunity: Create competitive food truck festivals that bring together food trucks from various cuisines and allow attendees to vote for their favorite dishes.
3. Promoting Travel and Culinary Tourism - Disruptive innovation opportunity: Combine travel destinations and local cuisine by organizing events or contests that highlight dishes from around the world and promote travel experiences.
Industry Implications
1. Online Food Platforms - Disruptive innovation opportunity: Build an online platform that connects food truck vendors with customers, allowing them to easily reach a wider audience and take online orders.
2. Event Planning and Experiential Marketing - Disruptive innovation opportunity: Offer services specializing in organizing unique food-related events, such as competitive food truck battles, to engage audiences and promote brand awareness.
3. Travel and Tourism - Disruptive innovation opportunity: Develop culinary tourism packages that combine travel experiences with food exploration, offering travelers a unique and immersive dining experience.
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