Domino's 'Posteros' Crust Food Pizza Rises Above the Rest
Laura McQuarrie — September 20, 2014 — Marketing
References: behance.net & adsoftheworld
The 'Posteros' from Domino's is a tasty looking food poster that really is good enough to eat. In order to communicate that it doesn't use pre-made dough in its pizzas, Domino's created these posters that could be displayed in-store.
The unusual pizza poster is made with layer on top of careful layer of dough, featuring dynamic typography and tiny details like little mushrooms, slivers of cheese and peppers that have been cut out of dough. The poster is styled just like other Domino's posters have been in the past, making it familiar, but also different enough for consumers to see that there's something a little different about this poster. The posters were displayed on walls around cash registers, informing customers of the quality and freshness that's baked into each crust.
The unusual pizza poster is made with layer on top of careful layer of dough, featuring dynamic typography and tiny details like little mushrooms, slivers of cheese and peppers that have been cut out of dough. The poster is styled just like other Domino's posters have been in the past, making it familiar, but also different enough for consumers to see that there's something a little different about this poster. The posters were displayed on walls around cash registers, informing customers of the quality and freshness that's baked into each crust.
Trend Themes
1. Food Advertising - Opportunity for food companies to create innovative and interactive ads that showcase their products.
2. Edible Posters - Opportunity for companies to create edible posters and billboards that capture consumers' attention and provide a unique, immersive experience.
3. Dough Art - Opportunity for artists and chefs to experiment with dough art and create unique, visually stunning pieces using edible materials.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can utilize edible advertising to showcase their products and stand out in a crowded market.
2. Advertising and Marketing - Opportunity for advertising and marketing companies to innovate and create unique, interactive campaigns using edible billboards and posters.
3. Art and Design - Opportunity for artists and designers to explore the possibilities of dough art and create visually stunning pieces that are both artistic and edible.
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