This Satirical Survival Kit Aims to Combat the feeling of 'FOMO'
Mishal Omar — October 13, 2016 — Pop Culture
References: fastcodesign
The 'FOMO' Survival Kit is a satirical set that makes a point about how to deal with a phenomenon that is common among younger generations.
Most Millennials are familiar with the term 'FOMO' as it refers to the "Fear of Missing Out," -- a feeling of envy that is especially common among those who frequent social media sites. The FOMO Survival Kit was designed to satirize the concept and emphasize the effect that social media can have on people's lives, how they view their peers and at times, even their self-esteem. The kit comes in a tin that holds a whistle, a compass and a flashlight that "guides you to the nearest event on your social media calendar."
This satirical FOMO survival kit works to point out the effects of social media on the Millennial generation in a way that ridicules it while still making an interesting point.
Most Millennials are familiar with the term 'FOMO' as it refers to the "Fear of Missing Out," -- a feeling of envy that is especially common among those who frequent social media sites. The FOMO Survival Kit was designed to satirize the concept and emphasize the effect that social media can have on people's lives, how they view their peers and at times, even their self-esteem. The kit comes in a tin that holds a whistle, a compass and a flashlight that "guides you to the nearest event on your social media calendar."
This satirical FOMO survival kit works to point out the effects of social media on the Millennial generation in a way that ridicules it while still making an interesting point.
Trend Themes
1. Satirical Social Commentary Kits - Similar to the 'FOMO' Survival Kit, there is an opportunity for businesses to create other satire-based kits that make a point about modern society.
2. Social Media Detox Retreats - As the effects of social media on mental health are highlighted, there is an opportunity for businesses to create retreats that promote digital detox and mental wellness.
3. Influence-free Marketing - As consumers become more aware of the negative effects of social media influence, there is an opportunity for businesses to offer marketing and advertising solutions that are not dependent on influencer content.
Industry Implications
1. Self-care - Self-care and wellness industries can benefit from creating products that address the negative effects of social media on mental health.
2. Marketing and Advertising - As consumers become more savvy to the tactics used by influencer marketing, there is an opportunity for marketing and advertising agencies to shift towards more authentic and transparent campaigns.
3. Gift and Novelty - There is an opportunity for gift and novelty companies to create satirical kits that poke fun at societal trends and phenomena, while still making a point about societal issues.
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