The New Nike Air Foamposite Pro 'Asteroid' is About to Launch
Thomas Wade-West — September 10, 2013 — Lifestyle
References: kicksonfire & sneakernews
Nike is set to release the Foamposite Pro 'Asteroid' model in the next month. Lately, Nike has been manufacturing incredibly vibrant colors; after last season's 'galaxy' colorway, fans can identify a similar outer-space theme with this fall's 'Asteroid' release.
The graphic upper features a vivid sliding black/purple/pink/orange/yellow color gradient and a jet-black swoosh. Asteroid 'shards' litter the upper and midsole area. The popularized translucent outsole is instead replaced with one that is colored.
These kicks sat on shelves when they first dropped in the late 1990s; in part, because they were the most expensive basketball sneaker on the market (priced at $180). Today, with a price tag that has nearly doubled, the complete opposite effect occurs, particularly when exclusive colorways like this drop. Expect serious line-ups and limited quantities when these release in October.
The graphic upper features a vivid sliding black/purple/pink/orange/yellow color gradient and a jet-black swoosh. Asteroid 'shards' litter the upper and midsole area. The popularized translucent outsole is instead replaced with one that is colored.
These kicks sat on shelves when they first dropped in the late 1990s; in part, because they were the most expensive basketball sneaker on the market (priced at $180). Today, with a price tag that has nearly doubled, the complete opposite effect occurs, particularly when exclusive colorways like this drop. Expect serious line-ups and limited quantities when these release in October.
Trend Themes
1. Vibrant Colorway Sneakers - Opportunity for manufacturers to create sneakers with bold and vibrant color schemes, attracting attention and generating demand.
2. Translucent Outsole Replacements - Chance for companies to innovate by replacing the popular translucent outsole with colored alternatives, offering unique designs for sneaker enthusiasts.
3. Limited Edition Drops - Potential disruption in the sneaker market through the release of exclusive colorways in limited quantities, creating hype and driving customers to line up for a chance to purchase.
Industry Implications
1. Sportswear - Sportswear companies can capitalize on the trend of vibrant colorway sneakers by creating their own versions with unique and eye-catching designs.
2. Footwear - Opportunity for footwear manufacturers to experiment with new materials and designs, such as replacing translucent outsoles, to create innovative and distinctive sneakers.
3. Retail - Retailers can leverage the limited edition drops trend by partnering with sneaker brands to host exclusive releases, driving foot traffic and creating a sense of urgency among customers.
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