The Flying Coffin Summer 2010 Collection Screams Summer Cool
Vittoria Natarelli — July 5, 2010 — Fashion
References: flyingcoffin & highsnobiety
The Flying Coffin Summer 2010 Collection wants you to put your best skater foot forward and have a summer adventure.
The shoot is very inspiring, with bright youthful colors and lovely sun-filled shots. My favorite are the underwater shots that look incredibly cool. The brand presents t-shirts, pocket tees, tank tops, New Era caps and a wicked multi-religious skateboard deck. The Flying Coffin Summer 2010 Collection presents awesome lifestyle images.
Implications - These images are definitely making a splash in the advertising world, and it's not surprising. The neat thing about shooting underwater models is that the fashions they are displaying look warped by the water. They become larger than life and flow beautifully, making them even more appealing to customers.
The shoot is very inspiring, with bright youthful colors and lovely sun-filled shots. My favorite are the underwater shots that look incredibly cool. The brand presents t-shirts, pocket tees, tank tops, New Era caps and a wicked multi-religious skateboard deck. The Flying Coffin Summer 2010 Collection presents awesome lifestyle images.
Implications - These images are definitely making a splash in the advertising world, and it's not surprising. The neat thing about shooting underwater models is that the fashions they are displaying look warped by the water. They become larger than life and flow beautifully, making them even more appealing to customers.
Trend Themes
1. Underwater Fashion Shoots - Underwater fashion shoots provide a unique and visually stunning way to showcase clothing items, capturing the attention of consumers.
2. Youthful Lifestyle Branding - Brands that incorporate bright colors and sun-filled shots in their lifestyle imagery can appeal to a younger target audience, creating an opportunity for disruptive branding strategies.
3. Multi-religious Skateboard Designs - Skateboard brands that embrace diverse religious imagery in their designs can tap into a niche market, offering unique and meaningful products.
Industry Implications
1. Fashion Advertising - Fashion advertisers can explore the concept of underwater fashion shoots to create captivating and visually striking campaigns.
2. Youth Apparel - Youth apparel brands can leverage bright colors and sun-filled shots to establish a vibrant and appealing brand identity that resonates with their target market.
3. Skateboard Industry - Skateboard companies can differentiate themselves by incorporating diverse religious imagery into their designs, attracting customers seeking unique and meaningful products.
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