Mostsvettorg is a Chain of Flower Shops with 71 Stores in Moscow
Rebecca Byers — June 19, 2015 — Lifestyle
References: behance.net & identitydesigned
With 71 locations in Moscow alone, Mostsvettorg is a well-developed chain of flower shops that recently gave its visual branding a makeover. In hopes of highlighting more of the brand's marketable features, Mostsvettorg tapped graphic designer Fiodor Aleksson in order to create a dynamic identity that would help differentiate from the crop of new affordable floral chains popping up.
In renewing their public image, Mostsvettorg is able to convey a wider range of benefits while infusing the connotation of the brand with a sense of modernity thanks to the pixel-inspired imagery and promotional materials. This is an excellent example of how even a well-developed company needs to open to adapting to keep up with changing consumer desires and a more saturated low-cost market.
In renewing their public image, Mostsvettorg is able to convey a wider range of benefits while infusing the connotation of the brand with a sense of modernity thanks to the pixel-inspired imagery and promotional materials. This is an excellent example of how even a well-developed company needs to open to adapting to keep up with changing consumer desires and a more saturated low-cost market.
Trend Themes
1. Dynamic Branding - The trend of rebranding to create a more dynamic and modern brand image.
2. Pixel-inspired Imagery - The trend of using pixelated graphics and visuals in branding and promotional materials.
3. Adapting to Changing Consumer Desires - The trend of established companies needing to stay adaptable in the face of evolving consumer needs and preferences.
Industry Implications
1. Floral Retail - The floral retail industry can embrace dynamic branding and pixel-inspired imagery to stand out in a crowded market.
2. Graphic Design - The graphic design industry can offer services to help established brands adapt their visual identities to stay relevant.
3. Marketing and Advertising - The marketing and advertising industry can provide expertise in rebranding and adapting to changing consumer desires for companies like Mostsvettorg.
5.5
Score
Popularity
Activity
Freshness
