The 'Royals in Bloom' is a Flower Pot Fit For a Queen
Nicola Marvin — March 22, 2012 — Marketing
References: blogs.qvcuk
The Queen is accustomed to receiving thousands of flowers every year, but today Her Majesty has been offered a floral tribute like never before: an 11-foot high flower pot in the image of her own head called 'Royals in Bloom.'
The unique gift also comes with a matching terracotta pot styled as The Duke of Edinburgh; each piece weighs in at over half a ton each. Together, they are filled with over 50 different varieties of flowers including geraniums, hydrangeas and freesias and took a team of sculptors and gardeners more than two months to construct.
Royals in Bloom was commissioned by shopping channel QVC to mark the start of its gardening season and will be presented to the Queen in June to mark the Diamond Jubilee and hope to become a permanent fixture in the grounds of Buckingham Palace.
The unique gift also comes with a matching terracotta pot styled as The Duke of Edinburgh; each piece weighs in at over half a ton each. Together, they are filled with over 50 different varieties of flowers including geraniums, hydrangeas and freesias and took a team of sculptors and gardeners more than two months to construct.
Royals in Bloom was commissioned by shopping channel QVC to mark the start of its gardening season and will be presented to the Queen in June to mark the Diamond Jubilee and hope to become a permanent fixture in the grounds of Buckingham Palace.
Trend Themes
1. Large-scale Floral Installations - This trend presents opportunities for creative and immersive experiences in event planning and luxury hospitality.
2. Personalized Giftware - Innovative customization options can revolutionize the gift industry and offer unique and memorable presents.
3. Sustainable Gardening - There is a growing demand for eco-friendly gardening practices, creating opportunities for sustainable product development and consulting services.
Industry Implications
1. Event Planning - The event planning industry can explore large-scale floral installations to create visually stunning experiences for clients.
2. Giftware - The giftware industry can tap into the trend of personalized and customized products to offer unique and sentimental gift options.
3. Gardening and Landscaping - The gardening and landscaping industry can capitalize on the demand for sustainable practices by offering eco-friendly products and consulting services.
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