Moooi and Júlia Esqué Debuted the "Chair That Could Not Be Made"
Josh Thompson-Persaud — May 5, 2021 — Art & Design
Originally digitally drawn by Andrés Reisinger using a 3D design program, the Hortensia Armchair was labeled "the chair that could not be made." However, through a design partnership with Júlia Esqué and Dutch designer Moooi, the unique Hortensia Armchair is now available in physical form. The chair's characteristic floral look–its central selling point–is achieved by attaching 30,000 laser-cut petals to the steel and sculpted foam frame. These petals are modeled after the Hortensia flower and have a soft, luxurious feeling to them.
With its original look, the chair is a bold design statement that can act as a visual centerpiece and conversation starter. The Hortensia Armchair comes in two floral variants: light gray and dusty pink. Moooi also offers a non-floral variant that has over 300 fabric and color choices for full creative freedom.
Image Credit: Dezeen, Mooi
With its original look, the chair is a bold design statement that can act as a visual centerpiece and conversation starter. The Hortensia Armchair comes in two floral variants: light gray and dusty pink. Moooi also offers a non-floral variant that has over 300 fabric and color choices for full creative freedom.
Image Credit: Dezeen, Mooi
Trend Themes
1. Luxury Floral Furniture - The popularity of luxurious, floral armchairs opens up an opportunity for designers to explore upscale floral design in other furniture items.
2. Laser-cut Furniture Design - The creation of the Hortensia Armchair shows potential for more furniture to be designed using laser-cutting techniques to create intricate and unique designs.
3. Digitally-designed Furniture - The collaboration between Andrés Reisinger and Moooi highlights a growing trend toward using digital design tools and software for more imaginative and ambitious furniture designs.
Industry Implications
1. Furniture Design - The Hortensia Armchair shows potential for disruptive innovation in the luxury furniture design industry through the use of laser-cut petals and unique designs.
2. Home Decor - The luxurious floral armchairs can disrupt the home decor industry, creating opportunities for designers to create and sell other unique statement pieces.
3. Floral Design - The intricate floral design of the armchair presents opportunities for growth and innovation in the floral design industry, possibly leading to a demand for custom floral decor in homes and businesses.
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