These New Flow Alkaline Spring Water Flavors are Beneficial
Michael Hemsworth — December 1, 2017 — Lifestyle
References: flowwater & preparedfoods
The Flow Alkaline Spring Water brand has announced the release of two new flavored drink options that are positioned as a refreshing yet beneficial option for consumers to choose.
As the soda market continues to see a downturn, new alternative drinks are being preferred by consumers who are looking for a healthier way to hydrate that's also flavorful. The new spring waters from Flow includes 'Cucumber + Mint' and 'Lemon + Ginger,' which both speak to this market shift in a very direct way.
The new Flow Alkaline Spring Water flavors are also high in magnesium, calcium and potassium, which make them drinks that will support your body's needs without having to turn to supplements in the form of pills or vitamin beverages.
As the soda market continues to see a downturn, new alternative drinks are being preferred by consumers who are looking for a healthier way to hydrate that's also flavorful. The new spring waters from Flow includes 'Cucumber + Mint' and 'Lemon + Ginger,' which both speak to this market shift in a very direct way.
The new Flow Alkaline Spring Water flavors are also high in magnesium, calcium and potassium, which make them drinks that will support your body's needs without having to turn to supplements in the form of pills or vitamin beverages.
Trend Themes
1. Alternative Drink Options - The decline of the soda market opens opportunities for new and innovative beverages that offer a healthier way to hydrate.
2. Flavorful Organic Waters - Consumers are seeking refreshing and flavorful options for hydration that also provide beneficial minerals, driving the demand for organic flavored waters.
3. Functional Hydration - The inclusion of essential minerals in packaged waters creates opportunities for drinks that not only quench thirst but also support the body's nutritional needs.
Industry Implications
1. Beverage Industry - With the decline of soda consumption, the beverage industry can capitalize on the demand for alternative drinks such as flavored waters that offer health benefits.
2. Organic Food Industry - The growing market for flavorful and organic packaged waters presents opportunities for the organic food industry to expand its product lines and cater to health-conscious consumers.
3. Supplement and Nutritional Beverage Industry - Packaged waters high in essential minerals provide disruptive innovation opportunities for the supplement and nutritional beverage industry to offer convenient alternatives to traditional supplements.
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