Florette Gourmet Slaws Come in Three Delicious Flavors
Michael Hemsworth — March 25, 2024 — Lifestyle
References: florettesalad & grocerytrader
The Florette Gourmet Slaws range is the brand's latest product lineup crafted with international flavors in the spotlight to help consumers in the UK elevate any of their favorite recipes.
The coleslaws are inspired by the flavors of South Asian and East Asian cuisine, and a come in three options including Indian Spiced, Chinese Inspired and Korean Gochujang. The slaws come in pot sizes ranging from 185-grams to 215-grams, depending on the variety and are suitable for enjoyment on their own or even added into a recipe of your choosing. The products are priced at £1.80 each, and will arriving at Sainsbury's starting April 10, Booths on April 15 and Tesco on May 6, 2204.
Head of New Product Development (NDP) Natalie H Allen commented on the new Florette Gourmet Slaws range saying, "This launch genuinely addresses a shopper need. Many coleslaws already on the market are bland, uninteresting, and often too heavy on the mayo. That’s where Florette steps in. Our new Gourmet Slaws, with their lightness and crunch, offer an entirely different eating experience. The range moves slaw from the forgotten depths of the fridge to something that is highly versatile and can take centre stage on consumers plates."
The coleslaws are inspired by the flavors of South Asian and East Asian cuisine, and a come in three options including Indian Spiced, Chinese Inspired and Korean Gochujang. The slaws come in pot sizes ranging from 185-grams to 215-grams, depending on the variety and are suitable for enjoyment on their own or even added into a recipe of your choosing. The products are priced at £1.80 each, and will arriving at Sainsbury's starting April 10, Booths on April 15 and Tesco on May 6, 2204.
Head of New Product Development (NDP) Natalie H Allen commented on the new Florette Gourmet Slaws range saying, "This launch genuinely addresses a shopper need. Many coleslaws already on the market are bland, uninteresting, and often too heavy on the mayo. That’s where Florette steps in. Our new Gourmet Slaws, with their lightness and crunch, offer an entirely different eating experience. The range moves slaw from the forgotten depths of the fridge to something that is highly versatile and can take centre stage on consumers plates."
Trend Themes
1. International-flavor-inspired-culinary-products - Opportunity for brands to offer innovative culinary products inspired by diverse international flavors to elevate consumer dining experiences.
2. Gourmet-co-packaged-food - Potential for the co-packaged gourmet food industry to develop premium and convenient culinary options for modern consumers seeking elevated dining choices.
3. Convenience-packaging-innovation - Innovation potential in creating convenient and portable packaging solutions for on-the-go consumers looking for novel food experiences.
Industry Implications
1. Culinary-product-development - An opportunity for the culinary industry to explore new product development strategies by incorporating unique and globally inspired flavors into their offerings.
2. Food-retail-expansion - Potential for food retail businesses to expand their offerings with gourmet coleslaw varieties that cater to consumers seeking diverse and premium culinary experiences.
3. Packaging-technology-innovation - Opportunity for packaging industry players to innovate by developing packaging solutions that enhance convenience and appeal for modern consumers interested in unique food products.
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