Florentijn Hofman Sends the Hippopothames Down the London River
Jamie Danielle Munro — September 5, 2014 — Art & Design
References: florentijnhofman.nl & designboom
The well-known artist Florentijn Hofman has added to his collection of jumbo toys in odd areas, with the latest being a giant hippo floating down the Thames River in London. It is aptly named the 'Hippopothames.'
The massive piece of artwork is made of wood panelling, with large eyes painted on the front and pink details for the nose and ears. Apparently the hippo also references the animals that used to be in this area of the world. However, this is speaking to events that happened long, long ago. The artwork is part of a contribution to a 30 day festival happening along the river in London, and presenting a giant floating hippo is certainly a memorable one.
Photo Credits: designboom, florentijnhofman.nl
The massive piece of artwork is made of wood panelling, with large eyes painted on the front and pink details for the nose and ears. Apparently the hippo also references the animals that used to be in this area of the world. However, this is speaking to events that happened long, long ago. The artwork is part of a contribution to a 30 day festival happening along the river in London, and presenting a giant floating hippo is certainly a memorable one.
Photo Credits: designboom, florentijnhofman.nl
Trend Themes
1. Giant Sculpture Installations - The trend of creating large-scale sculptures in unique locations provides opportunities for artists and promoters to create memorable experiences for audiences.
2. Outdoor Art Festivals - The trend of hosting art festivals in public spaces opens up opportunities for artists to showcase their work to a larger audience, while also enhancing the cultural scene of a city.
3. Historical References in Art - The trend of incorporating historical references into artwork allows artists to connect the past with the present, creating thought-provoking pieces that spark conversations.
Industry Implications
1. Art and Sculpture - The art and sculpture industry can capitalize on the trend of creating giant installations by commissioning and promoting unique and large-scale artwork.
2. Event Management - The event management industry can take advantage of the trend of organizing outdoor art festivals by planning and coordinating art events that bring together artists and audiences in public spaces.
3. Cultural Tourism - The cultural tourism industry can benefit from the trend of incorporating historical references in art by promoting art installations that offer a deeper understanding of a city's history and heritage to visitors.
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