The Latest Issey Miyake Campaign Highlights Floral Fabrics
Jana Pijak — January 26, 2016 — Fashion
References: isseymiyake & fuckingyoung.es
Sleek silhouettes and floral fabrics take center stage in the Issey Miyake Spring/Summer 2016 campaign. The menswear advert features models Darwin Gray and Billy Vandendooren who pose against a stark and washed out backdrop.
Lensed by photographer Osma Harvilahti, the Issey Miyake Spring/Summer 2016 campaign celebrates the brand's iconic tailoring -- showcased with structured coats, shorts and traditional suiting that is all crafted using the same floral fabrics.
Issey Miyake looks to Asian traditions for this season's print inspiration and creates a green and white pattern that is both serene and modern. The botanical print consists of dramatic leaves and avian graphics and is the perfect accent to sleek white suiting. Styling for this advertorial is the work of Takafumi Kawasaki who dresses his cast of models in looks that embody an effortlessly cool point of view.
Lensed by photographer Osma Harvilahti, the Issey Miyake Spring/Summer 2016 campaign celebrates the brand's iconic tailoring -- showcased with structured coats, shorts and traditional suiting that is all crafted using the same floral fabrics.
Issey Miyake looks to Asian traditions for this season's print inspiration and creates a green and white pattern that is both serene and modern. The botanical print consists of dramatic leaves and avian graphics and is the perfect accent to sleek white suiting. Styling for this advertorial is the work of Takafumi Kawasaki who dresses his cast of models in looks that embody an effortlessly cool point of view.
Trend Themes
1. Floral Fabrics - Opportunity for designers and fashion brands to incorporate botanical prints and patterns into menswear to create unique and eye-catching pieces.
2. Asian Traditions - Potential for fashion brands to draw inspiration from Asian cultures and traditions to infuse their designs with a fresh and unique aesthetic.
3. Effortlessly Cool Styling - Opportunity for stylists to create looks that embody an effortlessly cool point of view by combining sleek silhouettes with botanical prints and patterns.
Industry Implications
1. Fashion Design - Fashion designers can leverage the use of floral fabrics and Asian-inspired designs to create innovative and striking menswear collections.
2. Textile Manufacturing - Textile manufacturers can explore the production of botanical and floral fabrics to cater to the demand for unique and trendy materials.
3. Photography - Photographers can experiment with capturing sleek silhouettes and botanical menswear in creative and visually appealing ways for fashion campaigns and editorials.
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