Whitney Port's Floral Company Employs a Farm to Table Approach
Alyson Wyers — February 28, 2017 — Social Good
References: bloom2bloom & createcultivate
Co-founded by fashion designer, reality TV personality and mom-to-be Whitney Port and her business partner Laurenne Resnik, floral company Bloom2Bloom is bringing the farm to table approach seen in restaurants to flower delivery.
Using farm-fresh plants grown in the United States, Bloom2Bloom has also partnered with Wish Upon a Team to brighten teen hospital rooms with every purchase. By supporting the non-profit's Design My Room program, the fashion-forward flower delivery brand aims to give back to their community, spread happiness and make teens suffering with severe sicknesses feel thought off.
Offering artisan bouquets made right on the farm, the floral company delivers flowers just 24 to 48 hours after they are picked. They are also shipped directly to the customer's doorsteps.
Using farm-fresh plants grown in the United States, Bloom2Bloom has also partnered with Wish Upon a Team to brighten teen hospital rooms with every purchase. By supporting the non-profit's Design My Room program, the fashion-forward flower delivery brand aims to give back to their community, spread happiness and make teens suffering with severe sicknesses feel thought off.
Offering artisan bouquets made right on the farm, the floral company delivers flowers just 24 to 48 hours after they are picked. They are also shipped directly to the customer's doorsteps.
Trend Themes
1. Farm-to-table Flowers - There is an opportunity for floral companies to embrace the farm-to-table model and offer consumers a more sustainable, locally-sourced option for their flower deliveries.
2. Socially-conscious Delivery - Floral companies can set themselves apart by partnering with non-profits or charitable organizations, creating a brand identity centered around giving back and supporting their community.
3. Convenience-focused Deliveries - There is a demand for efficient and timely flower deliveries, with an opportunity for companies to distinguish themselves by offering faster and direct shipping options.
Industry Implications
1. Floral Delivery - Floral companies can differentiate themselves by offering customers farm-to-table or socially-conscious flower delivery options, or by providing a more convenient and timely delivery experience through direct shipping.
2. Sustainable Agriculture - Farmers can explore opportunities to grow flowers as a sustainable and profitable crop, offering locally-sourced and environmentally-friendly options for floral companies.
3. Non-profit Partnerships - Charitable organizations can partner with floral companies to provide a unique fundraising opportunity, while also bringing joy and comfort to hospital patients through floral donations.
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