FLOOD Released a Summer 2018 Lookbook Inspired by the Early 2000s
References: floodshowroom & hypebeast
Korean streetwear label FLOOD released its lookbook for the Summer 2018 season with nostalgic sensibilities. The collection taps the early 2000s for inspiration, seeing design cues from the era including the graphics that resemble FUBU's logo. The capsule is comprised of staple streetwear silhouettes including relaxed tees, high socks, sweaters, vests, hoodies, loose-fitting pants and denim jeans. Alongside the nostalgic logo infusion, there are also graphics of flames throughout the collection as well, specifically on long-sleeve shirt offerings.
The color palette of the new range includes popping hues of neon yellow, bright green, blue, black, orange, white and red. The entire retro-inspired FLOOD Summer 2018 collection is now available to shop online.
The color palette of the new range includes popping hues of neon yellow, bright green, blue, black, orange, white and red. The entire retro-inspired FLOOD Summer 2018 collection is now available to shop online.
Trend Themes
1. Nostalgic Streetwear - Opportunity for brands to tap into early 2000s retro aesthetic in streetwear design.
2. Graphic Design Revival - Potential for increased use of bold graphics reminiscent of 2000s fashion in streetwear collections.
3. Neon Color Palette - Trend towards bright, energetic color choices, particularly in streetwear design.
Industry Implications
1. Fashion - Brands in the fashion industry can incorporate 2000s-inspired streetwear into their collections to attract younger, nostalgic consumers.
2. Graphic Design - Design firms can leverage the revival of bold, graphic elements in streetwear fashion to create new and unique visual branding strategies.
3. Apparel Retail - Streetwear retailers can capitalize on the trend towards neon colors, bold graphics, and nostalgia in their product offerings to attract customers seeking retro-inspired, fashion-forward clothing.
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