Floating Realities is a Float Tank Spa Project in Geneva, Switzerland
Elena Rahman — August 18, 2021 — Art & Design
References: bureau.ac & design-milk
Floating Realities, designed by BUREAU, is a pastel-colored float tank spa. Located in Geneva, Switzerland, the spa project conforms to the growing interest in detoxifying treatments of this kind. However, this location adds a sense of comfort to its changing and waiting areas, which are often neglected spaces at float tank spas.
The tanks help destress and detoxify the body by allowing the individual to float in salter water without distractions or sensory stimulation. Usually, this makes for a dull and unremarkable environment. With help from BUREAU, Floating Realities transformed its space into a calming pastel spa. The spa's lobby is void of distractions yet highly inviting, using minimal furnishings and simple square tiles in pale yellow, pink, and blue.
Image Credit: Floating Realities / BUREAU
The tanks help destress and detoxify the body by allowing the individual to float in salter water without distractions or sensory stimulation. Usually, this makes for a dull and unremarkable environment. With help from BUREAU, Floating Realities transformed its space into a calming pastel spa. The spa's lobby is void of distractions yet highly inviting, using minimal furnishings and simple square tiles in pale yellow, pink, and blue.
Image Credit: Floating Realities / BUREAU
Trend Themes
1. Pastel Float Tank Spas - Opportunity for float tank spas to differentiate themselves by incorporating pastel aesthetics and design.
2. Comfortable Float Tank Spa Spaces - Opportunity for float tank spas to focus on designing comfortable and inviting waiting and changing areas.
3. Detoxifying Treatments - Opportunity for businesses to tap into the growing demand for detoxifying treatments like float tank spas.
Industry Implications
1. Wellness - Wellness industry can incorporate pastel aesthetics and design to differentiate themselves in the growing float tank spa market.
2. Interior Design - Interior design industry can focus on creating comfortable and inviting waiting and changing areas for float tank spas.
3. Hospitality - Hospitality industry can offer detoxifying treatments like float tank spas to meet the growing demand for wellness experiences among travelers.
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