These Flip Manicures Find a Clever Use For Waste Nail Real Estate
Vasiliki Marapas — August 28, 2014 — Fashion
References: paint-box & huffingtonpost
The flip manicure is the latest, most innovative nail style to revolutionize the beauty world.
The manicure involves painting, decorating or bling-ing out the underside of your nails. Understandably, this sounds a little unusual, and maybe a bit necessary. I mean, who really looks at the back side of your nails? However, that doesn't seem to be stopping enthusiastic ladies all over the globe, many of whom are eager to share their reverse manicures on Instagram.
Julie Kandalec, the creative director at Paintbox, explains that the look is achieved using a clear sculpting gel or liquid and acrylic power. She explains, "The key here is that it is sculpted on a nail form -- not laid on a plastic tip." Unfortunately, this manicure is not a in-and-out trip to the salon; it takes up to two-and-a-half hours to complete, so you'll need to be committed!
The manicure involves painting, decorating or bling-ing out the underside of your nails. Understandably, this sounds a little unusual, and maybe a bit necessary. I mean, who really looks at the back side of your nails? However, that doesn't seem to be stopping enthusiastic ladies all over the globe, many of whom are eager to share their reverse manicures on Instagram.
Julie Kandalec, the creative director at Paintbox, explains that the look is achieved using a clear sculpting gel or liquid and acrylic power. She explains, "The key here is that it is sculpted on a nail form -- not laid on a plastic tip." Unfortunately, this manicure is not a in-and-out trip to the salon; it takes up to two-and-a-half hours to complete, so you'll need to be committed!
Trend Themes
1. Flip Manicures - The trend of painting or decorating the underside of nails seems poised to disrupt traditional manicure practices by offering a new way to express creativity.
2. Clear Sculpting Gel - The use of clear sculpting gel or liquid and acrylic powder in reverse manicures could disrupt the traditional use of nail polish by allowing for more intricate designs and longer-lasting wear.
3. Social Media Sharing - The trend of sharing reverse manicure designs on social media offers an opportunity for beauty influencers and brands to reach a wider audience and showcase their unique styles.
Industry Implications
1. Beauty - The beauty industry has an opportunity to capitalize on the trend of reverse manicures by offering new services and products specifically geared toward this trend.
2. Nail Salons - Nail salons could differentiate themselves by offering reverse manicure services and promoting highly skilled technicians who can create visually stunning designs.
3. DIY Beauty - The trend of flip manicures could inspire a new wave of DIY beauty enthusiasts, who seek to create their own unique designs using clear sculpting gel and acrylic powder.
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