The Flight Centre Student Flights Campaign Focuses on Easy Takeoffs
Meghan Young — July 11, 2013 — Marketing
References: tbwa & ibelieveinadv
Travelling may have become significantly easier and more convenient over the years, but there are some difficulties that will never change--at least not until the world completely amalgamates--one of which is addressed in the Flight Centre Student Flights ad campaign. While language barriers may have lowered quite a lot since many people now share English as a commonality, there are still uncomprehending accents to deal with. As it reads, getting to a destination is the easy part.
The Flight Centre Student Flights ad campaign was conceived and executed by TBWA\Hunt\Lascaris, an ad agency based in Johannesburg, South Africa. It was Byron Fraser with creative direction by Vincent Osmond and Jade Manning. The images were shot by photographer Des Ellis and confusing copy written by James Andrews.
The Flight Centre Student Flights ad campaign was conceived and executed by TBWA\Hunt\Lascaris, an ad agency based in Johannesburg, South Africa. It was Byron Fraser with creative direction by Vincent Osmond and Jade Manning. The images were shot by photographer Des Ellis and confusing copy written by James Andrews.
Trend Themes
1. Language Barrier Solutions - The Flight Centre Student Flights ad campaign addresses the ongoing challenge of uncomprehending accents, creating opportunities for innovative language barrier solutions.
2. Convenience in Travel - The ad campaign emphasizes how traveling has become easier and more convenient, highlighting potential disruptor opportunities in the travel industry.
3. Effective Advertising Campaigns - The successful execution of the Flight Centre Student Flights ad campaign showcases the power of creative and compelling advertising, encouraging new approaches and disruptive innovations in the advertising industry.
Industry Implications
1. Language Learning - The challenge of uncomprehending accents highlighted by the ad campaign presents opportunities for disruptive innovations in the language learning industry.
2. Travel and Tourism - The campaign's focus on the convenience of travel presents potential for disruptive innovations in the travel and tourism industry.
3. Advertising and Marketing - The successful execution of the ad campaign emphasizes the need for new approaches and disruptive innovations in the advertising and marketing industry.
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