Fleur de Vie Soap Packaging Adopts the Exquisite Shapes of Beehives
Amelia Roblin — January 16, 2014 — Marketing
References: emilykelleydesign & packagingoftheworld
With the Fleur de Vie Soap packaging concept, student Emily Kelley takes advantage of the fact that organic forms are naturally appealing to people. For this fictional brand of hand soaps, the designer took inspiration from the flower and honey ingredients to come up with a lovely visual language that stimulates the senses.
The individual bars of soap come in dynamic hexagonal boxes that feature honeycomb patterns on their sides and images of rose blossoms on the top of each one. Nestled on the petals, a honeybee is also pictured. Three of these little cartons fit nicely into larger card containers that also express the waxy cell motifs along the edges in orange. Fleur de Vie Soap packaging delights the eyes, but also evokes the sense of smell within your imagination.
The individual bars of soap come in dynamic hexagonal boxes that feature honeycomb patterns on their sides and images of rose blossoms on the top of each one. Nestled on the petals, a honeybee is also pictured. Three of these little cartons fit nicely into larger card containers that also express the waxy cell motifs along the edges in orange. Fleur de Vie Soap packaging delights the eyes, but also evokes the sense of smell within your imagination.
Trend Themes
1. Organic Packaging - Exploring packaging designs inspired by natural and organic shapes, such as honeycombs, can create a visually appealing and eco-friendly packaging solution for various products.
2. Sensory Branding - Incorporating visual and tactile elements in product packaging, such as images of flowers and the use of honeycomb patterns, can enhance the sensory experience and engage consumers on a deeper level.
3. Multi-functional Packaging - Designing packaging that not only showcases the product but also serves a practical purpose, such as fitting multiple units together, can provide added value and convenience for both consumers and businesses.
Industry Implications
1. Beauty and Personal Care - In the beauty and personal care industry, adopting organic packaging designs inspired by nature can help products stand out on shelves and appeal to environmentally conscious consumers.
2. Home Fragrance - For the home fragrance industry, incorporating sensory branding in packaging, such as floral imagery and textured surfaces, can create a sensory connection with consumers and enhance the overall product experience.
3. Food and Beverage - In the food and beverage industry, utilizing multi-functional packaging designs that allow for easy storage and transportation of products, while also highlighting natural ingredients, can attract consumers looking for convenience and sustainable options.
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