This Flavored Popcorn Snack from Morinaga Tastes Like Lemon Tea
Laura McQuarrie — September 4, 2016 — World
References: morinaga.co.jp & en.rocketnews24
Japanese confectionery company Morinaga recently released a limited-edition flavored popcorn snack that is inspired by the taste of lemon tea—specifically, tea from the Gogo no Kocha brand.
As its name suggests, the crunchy Lemon Tea Popcorn snack boasts a coating that has a slightly yellow tint to it in order to indicate the flavor inspiration it takes from the sour citrus fruit.
Foodie culture has inspired the rise of crossover food flavors, particularly hybrid ones that are inspired by beverages. At the same time, many consumers have been turning to citrus flavors as a means of embracing both health and exotic natural flavors at once. This flavored popcorn snack from Morinaga offers the perfect way to capture the attention of a wide variety of adventurous snack food consumers.
As its name suggests, the crunchy Lemon Tea Popcorn snack boasts a coating that has a slightly yellow tint to it in order to indicate the flavor inspiration it takes from the sour citrus fruit.
Foodie culture has inspired the rise of crossover food flavors, particularly hybrid ones that are inspired by beverages. At the same time, many consumers have been turning to citrus flavors as a means of embracing both health and exotic natural flavors at once. This flavored popcorn snack from Morinaga offers the perfect way to capture the attention of a wide variety of adventurous snack food consumers.
Trend Themes
1. Crossover Flavor Snacks - The rise of crossover flavors from the foodie culture presents an opportunity for companies to experiment with unique snack flavors.
2. Citrus Flavored Snacks - Consumers have been turning to citrus flavors in embracing health and exotic natural flavors, creating an opportunity for companies to venture into this trend.
3. Limited Edition Snacks - The release of limited-edition snacks can generate excitement and attract the attention of adventurous snack food consumers.
Industry Implications
1. Snack Food Industry - The snack food industry can experiment with various flavors and produce more unique snack products catering to consumer's taste preferences.
2. Beverage Industry - The beverage industry can create snack products inspired by their beverage flavors, entering into the crossover flavor trend.
3. Natural and Exotic Flavor Industry - The natural and exotic flavor industry has an opportunity to provide unique flavor options for snack companies looking to innovate their products.
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