'Mastika' is a Chewing Gum Flavored by the Mastic Tree Resin
Laura McQuarrie — October 18, 2017 — Marketing
References: mastergum & candyindustry
Lebanese manufacturer Master Chewing Gum & Candies S.A.L makes a uniquely flavored chewing gum by the name of 'Mastika' that is flavored with the tree resin mastic.
Mastic is native to the Mediterranean and is said to have a flavor with floral, citrus and pine notes. The sugar-free gum gets its sweetness from sorbitol, maltitol and xylitol in place of the artificial sweetener aspartame.
Mastika has been recognized with an Innovation Award for Best Hard and Soft Candy at Yummex. Now, Mastika is set to be available to a greater number of consumers through major pharmacies, high-end confectionery stores and private jet companies. The flavored chewing gum product is packaged in a luxurious gold and white tin that makes it a standout in the region.
Mastic is native to the Mediterranean and is said to have a flavor with floral, citrus and pine notes. The sugar-free gum gets its sweetness from sorbitol, maltitol and xylitol in place of the artificial sweetener aspartame.
Mastika has been recognized with an Innovation Award for Best Hard and Soft Candy at Yummex. Now, Mastika is set to be available to a greater number of consumers through major pharmacies, high-end confectionery stores and private jet companies. The flavored chewing gum product is packaged in a luxurious gold and white tin that makes it a standout in the region.
Trend Themes
1. Resin-flavored Products - There is an opportunity for companies to create resin-flavored products beyond chewing gum, such as beverages, snacks, and even fragrances.
2. Sugar-free Natural Sweeteners - Health-conscious consumers are looking for natural alternatives to artificial sweeteners such as aspartame, creating an opportunity for companies to incorporate natural sweeteners like sorbitol, maltitol, and xylitol in their products.
3. Luxury Packaging - The success of Mastika's luxurious packaging presents an opportunity for companies to elevate their packaging game to appeal to consumers who value premium aesthetic and branding.
Industry Implications
1. Confectionery - Confectionery companies can explore creating resin-flavored products and incorporating natural sweeteners to appeal to health-conscious consumers.
2. Beverage - Beverage companies can experiment with incorporating mastic resin to create unique-flavored drinks that stand out in the crowded beverage market.
3. Fragrance - Fragrance companies can look into incorporating resin scents in their product lines, leveraging the popularity of Eastern Mediterranean scents in the cosmetics industry.
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