The Flagsters Series by Kirill Zaytsev Focuses on Stereotypical Words
Meghan Young — September 18, 2012 — Fashion
References: behance.net & mymodernmet
The Flagsters Series is a playful typographical project that revolves around the flags of different countries. It essentially mimics the visual aesthetic of each flag with words and colors. More than that, the words used highlight some of the commonly held stereotypes of these particular countries. For instance, Brazil is characterized by the words 'Sunshine,' 'Carnival' and 'Football' in the colors green, yellow and blue while Sweden is generalized by the words 'Meatballs,' 'Pirates Bay,' 'Girls' and, of course, 'Ikea' in blue and yellow.
Created by Russian artist Kirill Zaytsev, the Flagsters Series are visually stimulating thanks to the images of various photographers. The 'flags' in the Flagsters Series are superimposed on artistic shots that capture the essence of each country, complementing the stereotyped words perfectly. In fact, the images flesh the words out.
Created by Russian artist Kirill Zaytsev, the Flagsters Series are visually stimulating thanks to the images of various photographers. The 'flags' in the Flagsters Series are superimposed on artistic shots that capture the essence of each country, complementing the stereotyped words perfectly. In fact, the images flesh the words out.
Trend Themes
1. Visual Stereotyping - Opportunity for brands to use visual stereotypes to make their messages more relatable and engaging.
2. Playful Typography - Playable typography can increase visual interest and provide more effective messaging for brand campaigns.
3. Artistic Compositions - The use of artistic compositions and thoughtful photography can add depth and meaning to visual messaging strategies.
Industry Implications
1. Advertising - Ad agencies can use the Flagster Series as inspiration to create playful, effective ad campaigns using typography to make messaging more engaging and relatable.
2. Graphic Design - The Flagsters Series can be used as an example for graphic designers to create more playful, visually stimulating branding messages using typography.
3. Tourism - Tourism boards and travel agencies can utilize the concept of the Flagsters Series to create unique, engaging campaigns that capture the essence of a place using relatable cues.
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