Chiquita's Fitness Stickers Share Simple, Quick Exercises
Laura McQuarrie — July 2, 2019 — Lifestyle
References: chiquita & prnewswire
For this summer, more than 200 million Chiquita bananas can be seen with colorful fitness stickers that share simple exercise challenges to help consumers lead healthier lifestyles. The sticker series includes 10 different designs, some of which invite people to pump out 15 push-ups and others that challenge people to hold a one-minute plank or simply try 10 minutes of mindfulness.
With these fitness stickers, Chiquita is showing how fun and easy a healthy lifestyle can be, and that bananas can be perfect for fueling an active life, especially as they are heart-healthy and packed with potassium. Participants who take the fitness challenges and want to share their activities online can make the most of the #ChiquitaChallenge to share their results and engage with others.
With these fitness stickers, Chiquita is showing how fun and easy a healthy lifestyle can be, and that bananas can be perfect for fueling an active life, especially as they are heart-healthy and packed with potassium. Participants who take the fitness challenges and want to share their activities online can make the most of the #ChiquitaChallenge to share their results and engage with others.
Trend Themes
1. Fitness Sticker Marketing - Brands can leverage fitness stickers on their products as a creative marketing tool to promote healthy lifestyles and engage with consumers.
2. Simple Exercise Challenges - Developing and promoting simple exercise challenges can make fitness more accessible and appealing to a wider audience.
3. Social Media Fitness Challenges - Creating social media challenges and incentives can encourage consumers to participate, promoting brand engagement and healthy living habits.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can incorporate fitness stickers on their products to promote a healthy lifestyle to consumers.
2. Fitness and Sports - Partnering with fitness and sports companies can provide opportunities for cross-promotion and developing new fitness challenges and initiatives.
3. Social Media and Marketing - Using social media and influencer marketing can help spread awareness and create buzz for fitness challenges, promotions, and healthy lifestyle campaigns.
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