David Lloyd Clubs' Classes for Kids & Teens are Based on Fortnite
Laura McQuarrie — August 1, 2018 — Lifestyle
References: davidlloyd & bbc
David Lloyd Clubs has offered many unique and unconventional fitness classes over time, including everything from the 'Jaw Gym Class' to a bed-based 'Napercise Class.' Now, David Lloyd Clubs is offering something for kids and teens, particularly passionate young gamers, by promising an experience to "Fornite your way to fitness."
Inspired by the immense popularity of Fortnite, David Lloyd Clubs is now offering classes based on the dance moves in the game. The 'Emote Royale' class gives kids the chance to learn how to mimic the moves of the in-game characters, while also getting them away from the computer—as research suggests that kids will spend about two hours and 15 minutes playing computer games daily this summer.
The victory dances in the game, known as "emotes" have been adopted by footballers and celebrities alike and Emote Royale gives kids the chance to perfect the easy and challenging moves.
Inspired by the immense popularity of Fortnite, David Lloyd Clubs is now offering classes based on the dance moves in the game. The 'Emote Royale' class gives kids the chance to learn how to mimic the moves of the in-game characters, while also getting them away from the computer—as research suggests that kids will spend about two hours and 15 minutes playing computer games daily this summer.
The victory dances in the game, known as "emotes" have been adopted by footballers and celebrities alike and Emote Royale gives kids the chance to perfect the easy and challenging moves.
Trend Themes
1. Gaming-inspired Fitness Classes - Opportunity for fitness companies to create innovative workouts that incorporate popular video games, appealing to young audiences.
2. Youth Fitness Programs - Opportunity to develop fitness programs that specifically target kids and teens, incorporating elements of their favorite video games to make exercise more engaging.
3. Digital Fitness Experiences - Opportunity to create virtual fitness experiences that leverage popular video games and technology, providing an immersive and interactive workout for users.
Industry Implications
1. Fitness Clubs and Gyms - Opportunity for fitness clubs and gyms to develop and offer gaming-inspired fitness classes as a way to attract and engage younger members.
2. Video Game Industry - Opportunity for the video game industry to collaborate with fitness companies to create gaming experiences that promote physical activity and exercise.
3. Technology and Wearable Devices - Opportunity for technology companies and wearable device manufacturers to develop products and applications that combine gaming and fitness, providing a unique and interactive workout experience.
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